Hey everyone! After getting amazing advice from @Max Khalus and other members of the community, including Jay, I've completely rewritten my cold email draft. Hey {{firstName}}, Was digging into {{companyName}} and something stood out. You’ve nailed acquisition but... What happens after someone buys for the first time? We’ve seen wellness brands struggle with retention not because of product quality. But because buyers didn’t fully understand how results happen. That reminded me of a system that Noorbru used to boost reorders by over 15 percent. It’s called the Educational Retention System. If this is something you’re seeing, happy to share how others have been tackling it this quarter. – Lucas

Heya! I've gotten lots of amazing feedback from Jay and others from the community and I've refined my cold email draft. Hey {{firstName}} Have you ever looked closely at why customers don’t reorder — even when the product is solid? We work with supplement and wellness brands to improve retention by helping customers understand and believe in what actually drives results after their first purchase. I’d love to share a simple framework we use called the Educational Retention System that’s helped brands like Heart & Soil and Noorbru increase repeat purchase rates by 15%. Does this sound like something worth exploring for [company name]? – Lucas Lau

If I hired you as CMO for my PR agency and gave you 5 minutes… What cold email would you write? Most people default to something like: "Hey [Name], we help people get more exposure for their brand/get featured in Forbes/etc. Interested?" That’s exactly what we used to send too. And our reply rates were trash. So we stopped pitching PR. Instead, we flipped the role completely. We stopped reaching out as marketers and started reaching out as journalists. Same inbox. Totally different psychology. The message shifted from: “Buy our service” to: “We’re covering a story.” Example: "Hey [Name], we're working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins?" That one change removed resistance instantly. They’re not thinking: “What do you want from me?” They’re thinking: “Why me?” And the numbers backed it up: • 1.26% reply rate (vs ~0.6% industry average) • 67.6% positive replies** (2 out of 3 responses were warm) • $141K closed from a single campaign When they got on the call, we actually talked about them. Their story. Their positioning. Their goals. Rapport was already built. The PR pitch came naturally. The real lesson: Most industries get stuck doing the same thing… …and then wonder why results flatten. “Industry average” is average for a reason. Everyone’s zigging the same way. We zagged. Took market share. And when this stops working, we’ll zag again. That’s the game. Take this framework and ask yourself: 👉 How could I reposition my outreach so it doesn’t feel like a pitch at all? Or let us do it for you. Comment “Strategy” and we’ll show you how we’d structure this for your industry and campaigns.

A lot of the apollo scrapers no longer work for me and apollo recently updated their plans to only allow 4,000 credits on their $99/m plan - what are you guys doing to maintain bulk exports (at least 15k+ leads per month) ? Thanks!

Most people sign up for Clay and immediately get overwhelmed. They see the power but have no clue where to start. So they either never launch their first table, build something broken, or burn through credits on tests that go nowhere. I've spent the last year building 50+ Clay tables for lead gen, PR campaigns, and client work. This starter table includes: → Lead qualification workflow to filter out bad fits → Waterfall email enrichment (saves you credits) → Catch-all verification so you don't waste sends → AI personalization prompts that converts prospects → Offer niching logic (matches case studies to industries) → Direct integration setup to Instantly/Smartlead This is the exact foundation I use for every campaign. It's not fancy, but it covers the fundamentals that 90% of people need to actually get results with Clay. Comment "Clay" below and I'll send you the table.