The blurry line between Authentic Value vs Low Effort video
I had a hypothesis about content that turns out was false. So lately I became a little bit busier with business, putting content at the side but I started to see a weird pattern in the business youtube space, lot of successful guys just create raw, unedited, authentic videos that get much more views than their overedited content. I saw this trend with authentic content/authentic editing, and also I just had little time for content creation. So I had this idea: What if I double down on value, only use bullet points instead of scripting, no editing, and just use simple thumbnails. It sounded good on paper: "people are not here for fancy editing or thumbnails they are here for value and authenticity" I started to post video after video, but somehow it just doesnt resonated with the audience the videos didnt got too many views and they kinda flopped if this would have been my first video I would just say I should keep going but because I had evidence that I'm able to get views (for context the video before it got 1k+ views) I realised that the problem is with the content. And I overlooked a huge thing: CONTEXT & EFFORT so after trying to understand why my videos flopped and other channels got 100k+ views I came to 2 realisation: 1. Sam Ovens, Charlie Morgan, Andrew Kirby has the authority that justifies a 1 hour long uncut video. if I sit down in front of the camera and talk for one hour, the audience asks: Why should I spend my time listening to this guy? He didn't even take the effort to edit this video.... If Sam Ovens or any other established authority sits down in front of the camera for an hour, people think: Oh it's so cool I can listen to a multi millionare's ideas, it feels like as I would be in the same room as him, he is sharing soo much value in this video! I think who you are matters just as much as what you say and you have to consistently show up and associate your name and reputation with quality and value and than you will build out trust with your audience