a golden nugget form building a personal monopoly with David Perell and Jack Butcher also here are my figmajam brainstorm notes #Build a personal monopoly

A thing very few people talk about is how easy is to fall off of the "content flywheel" you can get to the point when content creation is effortless and you create value after value, but if you fall off and you stop the momentum it's pretty easy to regress back, I personally haven't published any high-quality video that I was proud of in the last 1 year, because of traveling, helping business owners grow on youtube and honestly the main main reason was just the fact that I was deeply afraid of my video not performing. Because if I half-ass a video and it flops I can blame it on the fact that "yeah I didn't put everything into this video" however if I put in a lot of effort into my video and I do what I believe is the best way to create content and it flops, that can hurt. I was delaying uploading this video because I knew it wasn't perfect, but if I don't make a deadline then I will never publish and as the saying goes: "Art is never finished, only abandoned." resistance can manifest in so many different ways, for some people its half-assing the video so they can blame it on that if it flops, for someone its perfectionism so they never publish, for someone its delaying uploading that first video, or justifying why this one thing that just came up in the business is more important than creating content, for others they say I will first hit XYZ income goal and after it I start creating content, your brain will create the perfectly written sales letter of why not to publish that video, but you have to notice it and do it anyway. "oh the lights could have been better" "I should have worked more on the editing" "why did I choose this idea, its so hard to package" I mean it's not perfect I know, but instead of wanting to make all these improvements I just want to press upload and promise myself that everything I don't like with this one I will implement into the next one. And as always feedback is appreciated and I'm curious how do you guys remain consistent with content?

I had a hypothesis about content that turns out was false. So lately I became a little bit busier with business, putting content at the side but I started to see a weird pattern in the business youtube space, lot of successful guys just create raw, unedited, authentic videos that get much more views than their overedited content. I saw this trend with authentic content/authentic editing, and also I just had little time for content creation. So I had this idea: What if I double down on value, only use bullet points instead of scripting, no editing, and just use simple thumbnails. It sounded good on paper: "people are not here for fancy editing or thumbnails they are here for value and authenticity" I started to post video after video, but somehow it just doesnt resonated with the audience the videos didnt got too many views and they kinda flopped if this would have been my first video I would just say I should keep going but because I had evidence that I'm able to get views (for context the video before it got 1k+ views) I realised that the problem is with the content. And I overlooked a huge thing: CONTEXT & EFFORT so after trying to understand why my videos flopped and other channels got 100k+ views I came to 2 realisation: 1. Sam Ovens, Charlie Morgan, Andrew Kirby has the authority that justifies a 1 hour long uncut video. if I sit down in front of the camera and talk for one hour, the audience asks: Why should I spend my time listening to this guy? He didn't even take the effort to edit this video.... If Sam Ovens or any other established authority sits down in front of the camera for an hour, people think: Oh it's so cool I can listen to a multi millionare's ideas, it feels like as I would be in the same room as him, he is sharing soo much value in this video! I think who you are matters just as much as what you say and you have to consistently show up and associate your name and reputation with quality and value and than you will build out trust with your audience

I hear Andrew Kirby often speak about reading good, unpopular books because it will give you more unique knowledge. I'm sold on the idea, but don't exactly know where to find these books. Do I just search "underrated books" on Google? Lol. Also, what are some of these books you guys would recommend. Thanks for your time, cheers!

Anyone has an insight about consulting and high ticket clients? Been pondering lately about switching up how I offer my services, I've started with the agency "format" but it is a hassle to produce quality work for each and every client. But having 2-3 clients where I can over deliver value to, is my type of jam.