Why Lo-Fi, Clunky & 'Imperfect Is Winning online
From Nick Laight's ezine. Picture this… A camera shot of a busy London street in the daytime. Cars stream by while pedestrians scuttle along the pavement. In front of the camera stands a middle aged woman, beaming from ear to ear. She doesn’t say anything. All she does is film her joyous expression as a big red double decker bus comes round the corner behind her. Then the video ends. Doesn’t seem like much of a big deal does it? Hardly the recipe for making money online!? But a woman named Bemi Orojuogun (also known as ‘Bus Auntie’) makes tons of these videos and puts them on TikTok and Instagram. Thanks to these simple posts, she has built a following of almost 400,000 followers on TikTok,… and almost 60,000 followers on Instagram. From this she’s bagged herself a sponsorship deal with the fashion brand, Burberry. So she’s making money from what is, effectively, a daily snapshot of her life, taken on a smartphone on her way to work. This is one of the examples of recent social media sensations who’ve hit the new headlines lately because they’re so… well… ordinary. Some of the fastest-growing accounts at the moment are not celebrities, politicians, or top experts. They’re regular people who come across as relatable and authentic. Another example is Gerald Stratford, a Cotswolds-based pensioner who shares posts of himself in his garden, where he shares his love for red cabbage. And I'm barely getting started 'Keeping Up With The Kids'🤷🏼♀️