Hi everyone! I’m trying to show up to live meetings more, but need to be efficient with my time, as I’m sure we all do. I’m unclear on what happens in Detox Certification calls and if I can benefit from it. There will an intro to Ayurveda in my club, with the primary focus on spiritual healing. Thank you for any insight you can provide.

@Cate Stillman So bummed I missed today Detox cert call! I had another call I had to be on. For our next detox cert call I would love to explore hubs. I canʻt make any of the Monday work party calls since Iʻm in the kitchen, Iʻm kind of embarrassed to admit that I still donʻt fully understand the hubs dance lol Like I know weʻre not really suppose to ask for things- but then again we are? I really want my spring detox to have a further reach & I think hubs are the answer. I imagine starting to think about that now is a good approach to reach out & nurture those relationships ahead of time instead of being like shit- PLEASE PROMOTE MY DETOX LIKE NOW 😂

In this video, I share insights on the Got Health Challenge and how it aligns with my club business model, particularly focusing on Club Thrive. I’ve launched a free five-day gut health challenge to re-engage past clients and attract new members, with 149 people registered so far and 20 scheduling body goal sessions. The goal is to funnel participants into Club Thrive and the upcoming October detox, emphasizing a targeted approach towards ambitious women. I encourage you to consider how you can implement similar strategies in your own offerings. Please let me know your thoughts and any questions you might have! @Patrick Garlinger @Valerie Hwang Beck @Tarna Fuller @Kavita Kat Macmillan @Nina Pullella

The play: Call-first “Enroll → Detox” with a Conditional Refund + Bonus Month (simple, high-close) Yes—drive to sales conversations. Gate the Detox behind a Body Goals Strategy Call. Enroll into Club Thrive first. Do the Detox as onboarding. Use a conditional refund if they complete the Detox and still don’t feel it’s right. If they’re on track, give a bonus month. This is a Trial With Penalty + Continuity Bonus combo—proven to lift conversion without hurting cash flow [$100M Money Models, Page 115]; [$100M Money Models, Page 159]. Guarantees reduce perceived risk and can 2–4x conversion when done right [$100M Offers, Page 124]; [$100M Offers, Page 135]. Offer mechanics (keep it obvious) - Entry: “Body Goals Strategy Call” only. No public Detox checkout. - Acceptance: Enroll in Club Thrive (Tranche 1 pricing). Immediate start. - Risk reversal (conditional): Complete Detox compliance (attend 2 lives, post 3 check-ins, do Progress + Plan). If not satisfied, refund/cancel. If on track with goals, get a bonus month added to membership (continuity bonus) [$100M Money Models, Page 159]; [$100M Offers, Page 124]. - Positioning line: “Make money’s worth with momentum, not maybe. Do the work for 21 days—keep going with a free month or get your money back.” 10-day booking sprint (consults only) - Use one Fast Cash consult campaign to pack the calendar. All calls occur inside 7 days to maximize urgency and show-up [$100M Playbook: Fast Cash, Page 17]; [$100M Playbook: Fast Cash, Page 21]. - Messaging cadence:Primer → Announcement → 48h → 24h + first bonus → “Calendar open” → Sales updates → “2 left” → “Sold out” [$100M Playbook: Fast Cash, Page 13]; [$100M Playbook: Fast Cash, Page 14]. - Volume rule: hit your 2/wk enroll goal by doing the reps—100 warm reach-outs/day across past buyers, list, DMs, and partners. It’s math; Rule of 100 works [$100M Leads, Page 155]; [$100M Leads, Page 156]. Call flow (close in one) 1. Goals and costs: desired outcome, pain of status quo. 2. Offer: Club Thrive enrollment now; Detox starts you fast, with a team and plan. 3. Risk reversal: conditional refund after Detox compliance or bonus month if on track [$100M Offers, Page 124]. 4. Terms: PIF or plan; tranche seats are limited; bonuses are capacity/urgency-based, not discount-based [$100M Offers, Page 114]. 5. Book Progress + Plan inside the Detox (BAMFAM) to lock momentum.

The model: Free Detox = your Free Trial that bridges into the ARR Club You’re not selling a “mini offer.” You’re running a Free Trial that gives a tangible win, then upgrades into your continuity (the Club). People buy outcomes, not access—so lead with “Free Detox,” not “free month.” [$100M Money Models, Page 48] It’s a sample of your thing that reveals the bigger problem the annual Club solves—perfect lead magnet behavior. [$100M Leads, Page 226] How it fits the Free Trial biz model - Stage I Attraction Offer: Free Trial (your “Free 10-Day Detox”). [$100M Money Models, Page 151] - Stage III Continuity: Annual Club (your only thing). You’re using the detox to make the Club the obvious next step. Mechanics (simple, tight, converts) 1. Promote the result, not the container - “Free 10-Day Detox: Beat bloat, boost energy, sleep deep—in 10 days.” Benefits > features. [$100M Money Models, Page 48] 2. Trial rules to boost show-up (optional but powerful) - Trial-with-Penalty structure: “It’s free if you complete: attend kickoff, daily check-ins, and the Day-10 Debrief. Miss it = fee.” These criteria make them show up—and every touchpoint is an upsell opportunity. [$100M Money Models, Page 110] 3. Book the conversion event on Day 1 (BAMFAM) - At kickoff, schedule their Day-10 Debrief. Never let them float. BAMFAM = Book A Meeting From A Meeting. [$100M Playbook: Lead Nurture, Page 46] 4. The close: make the trial “free” by joining the Club - Talk track: “Do you want to know how to get this for free? Become a member today and this detox (and member-only bonuses) are included.” Anchor value with member-only perks; then show how joining makes the trial free. This converts like crazy. [$100M Money Models, Page 127] [$100M Money Models, Page 131] 5. Incentivize immediate action (no discounting the outcome) - Lock-in rate for life if they join within 72 hours; stack member-only bonuses. Discount + bonus mechanics drive starts without weakening perceived value. [$100M Money Models, Page 129]