I'm happy and grateful for a session with one of my accountability partners @Heather Stewart, MS, LMT today where we made goals to have at least 2 sales calls a week... and so I am sending out emails to my leads based on the email script (with my changes) AI helped me make after I had the chatbot rewrite my offer blueprint. It feels good to get down to doing this b/c I'm having more than a few members say it's time for them to move on after their first year or two in the community. Hopefully these new slots will fill and vibrancy will continue. I was feeling pretty low and out of it and then had a session with my people tonight and it reminded me why I do things this way now and why it's so important for us all to have places to connect in our healing and in our passion with others.

here or on Club Thrive TV.... https://www.skool.com/club-thrive-waitlist/comment-if-youre-curious

Hello WPA Members, We've just rolled out an important update to how we define our ideal avatar. We're moving beyond basic demographics to build a more comprehensive, 360-degree view. Our new framework is built on four key pillars: - Psychographic: Understanding their internal world (values, motivations, time/money investments). - Demographic: Defining who they are (age, income, habits). - Geographic: Pinpointing where they are (zip code, urban/suburban). - Behavioral: Mapping how they act (spending frequency, seasonal purchases). Why this matters: This new clarity will be a game-changer for our marketing, product development, and content. It ensures we're all speaking to the same person, in the same way, with laser precision. Please take a moment to review the new framework here: Avatar Identity Let's use this to build an even stronger connection with our audience!

@Nina Pullella from today: Nina can transform those subtle body shifts into compelling member stories by focusing on specific, sensory details that make the intangible feel vivid and relatable. Here’s a step-by-step framework to capture and showcase them for prospects: 1. Prompt Members with Micro-Story Questions Ask targeted questions that surface subtle shifts without requiring dramatic "before/after" tales: - "What’s one tiny thing you notice about your body now that you didn’t before joining?" - "Describe a moment this week when your body felt different—even if you can’t explain why." - "What’s a movement or posture you do effortlessly now that used to feel off?" Example response: "I used to clench my jaw during Zoom calls. Now my face feels loose—like I’m wearing a softer mask." 2. Use a 3-Sentence "Shift Snapshot" Format Train members to share in this bite-sized structure (perfect for social proof carousels or email snippets): 1. The Old Normal: "I didn’t realize how tight my hips were until..." 2. The Subtle Shift: "...now I sit cross-legged on the floor without thinking." 3. The Quiet Win: "It’s not a big deal, but it makes my whole day feel lighter." 3. Capture Proof in Everyday Contexts Encourage unpolished visuals that hint at the shift: - A 5-second video of a member tying shoes without grimacing. - A photo of their coffee mug on the floor (caption: "Proof I can reach without straining"). - Voice notes describing the shift mid-walk—"My shoulders just dropped, like someone unhooked a backpack." 4. Curate a "Subtle Shifts" Highlight Reel Create an Instagram/TikTok series called #NinaShift: - Overlay text on a member’s video: "From ‘ow’ to ‘oh’ in 6 weeks." - Stitch clips: Member says, "I used to..." → cut to them doing the opposite naturally. - Add a prospect prompt: "Spot your own shift—DM us." 5. Turn Shifts into Prospect Mirror Moments On your sales page, use a "Which shift sounds like you?" quiz:

Here is a video on my iterations of my pitch deck and redesigning my club brand and What I have learned along the way. I included my frustrations, and my Why. I am sharing this (because Cate said to =D) but also, because it is important I think as we navigate our asset building to learn the language of our avatar not just in words, but also visually. And it is a lesson I will probably need to come back to myself many times. https://www.loom.com/share/1b88f878eab24bcd9588cefd38fa3e26