Who actually decides value, the seller or the buyer?🤔

Value is not something you can assign unilaterally.

You can explain. You can position. You can package. You can price. But value is only ever confirmed by the person who chooses to exchange for it.

This is where a lot of confusion shows up. People assume that if they lower the price, they are making something more valuable to more people. However, lower prices reduce commitment, and commitment is what turns information into outcomes.

Price is not the same thing as worth. Price is a signal. It communicates who something is for, how it should be approached, and how seriously it should be taken. In most cases, people use price to orient themselves before they ever engage with the content.

Buyers decide value through action, not agreement. If someone pays and applies, value is created. If someone pays and disengages, value collapses regardless of how good the material is.

This is why value cannot be imposed. It has to be recognised. It only emerges when the buyer meets the offer with attention, responsibility, and effort.

Sellers often carry unnecessary guilt here. They feel responsible for whether someone extracts value. In reality, the seller can create conditions, but the buyer completes the equation.

When you understand this, pricing becomes clearer. You stop trying to convince. You stop trying to rescue. You focus on clarity, standards, and alignment.

Value is not something you give. It is something that happens when the right person engages in the right way.

Take one and answer honestly:

Where have you seen value collapse because of disengagement rather than poor quality?
Have you ever paid more for something and taken it more seriously? What changed?
Where might you be carrying responsibility for outcomes that are not actually yours?
What does your current pricing signal about commitment and expectations?
If buyers ultimately decide value, how does that change the way you think about selling?

No right answers here.

Drop your thoughts below⬇️

4 comments