DM's require just as much attention as a sales call. I see a lot of people giving them half-ass energy because either they don't see the people they're talking to as serious leads or they're just not confident about what to do next once they've got into the conversation. So, first tip is to have the DM's To Dollars course OPEN when you're doing DM's. Don't have a quick scan of some content and then try to wing it once you're inside. - You're not going to remember the 3 stages of enrolment. - You're not going to know the right questions. - You're not going to know how to handle objections. - You're not going to know how and when to follow up. Second, set dedicated time to sit and do DM's. No distractions. Don't half-ass this. @Simen Gulbrandsen and I were chatting about this last night. I directed him to watch this video again. A couple of minutes later, he had booked a call from having this open. DMs aren’t casual conversations. They are sales conversations without the structure most people rely on. When structure disappears, confidence disappears. And when confidence disappears, people hesitate, over-explain, or ghost the moment there’s resistance. That’s why most DMs die right after the first bit of interest. This is also why reading content about DMs and actually doing DMs are two very different things. You don’t build fluency by consuming. You build it by repetition, with the right frame open in front of you, while you’re in the conversation. Because you can't actually do content in sales. You’ve actually got to do skills in sales. Which brings me to this ⬇️ I’m thinking of running a 2–3 day DM workshop next week inside the community. Live. Real DMs. Real conversations. We’d: - Do live hot seats - Break down messages line by line - Decide what to say next and why - Handle objections as they come up - Turn active chats into booked calls

Most people assume that when someone gets really big in a market, the natural move is to raise prices. A larger audience usually brings more demand, and more demand usually brings more leverage. That logic makes sense, which is why it surprises people when they learn how Ben Patrick actually prices his core offers. During my time working with Ben, his main offerings sat around $25 to $50 per month. For someone with his reach, influence, and results, it feels counterintuitive to most people. They assume higher prices are the inevitable next step. What they miss is that pricing decisions only make sense once you understand the psychological state of the buyer 🧠 Ben had a very clear understanding of who he was speaking to, and more importantly, the state they were in when they found him. Most people did not arrive at his work feeling ambitious or aspirational. They arrived because something already hurt. Knee pain, chronic limitations, repeated failed attempts to fix their body, and a quiet fear that things were only going to get worse. That kind of audience is not operating from ambition.They are operating from desire. In The Buyer's Mind, this distinction matters more than most people realise. Ambition is future oriented and identity driven. Desire is present tense and emotionally charged. Desire is about relief, safety, and reducing discomfort. When someone is in that state, their brain is not evaluating offers in a rational, comparative way. They are asking very simple questions. - “Can this help me?” - “Can I start now?” - “Is this safe to say yes to?” In that moment, friction becomes the enemy. High prices increase hesitation. Complexity increases hesitation. Anything that slows the decision down increases hesitation. Lower pricing removes resistance at the exact moment the buyer’s nervous system is already under stress. That choice was intentional. But pricing alone was never the strategy. The part most people overlook is what happens after the purchase. Low price only works when the experience reinforces the decision.

I just released a new course section inside Premium focused entirely on clarifying your message using the Soundbite Strategy. This section goes deep into: • how people actually process clarity and confusion • why unclear messaging stalls growth • how to explain what you do so people understand it immediately • how the five soundbites work individually and together • how to turn everything discussed on calls into usable structure You’ll also see: • a full walkthrough of each soundbite • real examples across coaching and consulting industries • a simple 5-sentence paragraph template you can use anywhere in your business Live group calls remain free to attend. That space is for conversation, perspective, and momentum. The Premium tier is where the frameworks, breakdowns, and repeatable systems live. If you want clarity you can come back to instead of inspiration that fades, this section was built for you. Upgrade anytime to unlock it. The Soundbite Strategy can be found in the Branding classroom.

“Most people focus on “doing” and getting immediate results. But when you focus on learning and growing from every experience, your true reward is becoming a human success machine that eventually produces outstanding results” I very much focus on doing. Don’t get me wrong, I also focus on learning from experience, but I have to admit it isn’t as much as “doing”. So that was a nice reminder 😊

Welcome to The Buyer’s Mind! A community for people who want to think deeper, communicate smarter, and master the psychology behind why people buy. This group lives and dies by quality. The only way to maintain that quality is through clear standards that keep the environment sharp, focused, and genuinely valuable for everyone inside. Here’s how this community works 👇 1️⃣ Engagement Is Required (Minimum: 1 Contribution Every 14 Days) This is an engagement-first environment. Not a passive “join and drift” group. To stay active in the community, you must contribute at least once every 14 days in one of the following ways: ✔ Comment meaningfully on a discussion Add insight, perspective, or a real question.(“Nice post” or an emoji doesn’t count.) ✔ Start a thoughtful discussion Ask a question, share an insight, or break down something you’re learning. ✔ Complete a lesson or module Skool tracks this. It counts as engagement. ✔ Share an implementation win or takeaway Show that you’re applying the work. ✔ Engage with call recaps or participate live This also counts. These actions shape the community.They keep the energy alive, the thinking sharp, and the quality high. 2️⃣ What Does NOT Count as Engagement To be clear: - Likes - Emoji reactions - “Thanks” comments - Generic replies - Silent lurking - Logging in without participating These do not count toward your engagement cycle. This community is built on active thinking, not passive consumption. 3️⃣ Inactive Members Will Be Removed If a member has 0 contributions within a 14-day period: 1. They’ll receive a DM reminder to stay active. 2. If there’s no response, they’ll be removed from the community. Nothing personal, it’s about maintaining a high-quality environment for the people who show up. You can always rejoin later when you’re ready to participate. 4️⃣ Bring Value, Not Noise No spam. No shallow posts. No vague advice. No “look at me” content. Share things that: - sharpen thinking - deepen understanding - challenge assumptions - or move conversations forward