Question about neurological correlates for sales behaviours

hey, so I read the book first of all and really enjoyed it. I've got a lot out of it for sure in terms of how individuals make decisions from their emotional centres of the brain as opposed to logical centres.

However I didn't resonate/agree with the sections on specific neurochemical correlates (oxytocin for trust, dopamine for desire, serotonin for confidence) and the sequential activation phases.

I think the underlying behavioral observations are valid but I don't believe the neurochemical explanations reflect what is going on in the brain.

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