identity based sales · The Buyer's Mind

identity based sales

identity drives the subconscious, beliefs, nervous system, feelings, thoughts, and behaviors. when the identity shifts, everything upstream flows as a natural result. most people try to work backwards and that's why they either don't make change, or the change isn't sustained.

consciously creating my own identity, and having my clients do the same is what has produced the best results, so i thought to try doing this in sales.

i asked "how can i get someone to recognize an identity, step outside of it, create a new one, and reinforce it in a single call?"

this call is the result. i had the idea yesterday morning and i put it to work that afternoon.

the mock sales convo begins at 7 min and goes to about 38 min, but if you want to see me doing it to someone and they don't even know it's happening, despite them having just watched it, watch the entire video

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