I Forgot This Photo Existed 🙃

One of the most important points from last night’s call had nothing to do with tactics or frameworks.

It was about understanding your own story deeply enough to actually meet people where they are, rather than where you wish they were.

Most people try to build trust by saying the right things, using the right words, or positioning themselves as the expert with all the answers. That approach usually creates distance rather than connection, because trust is not built through performance.

Trust is built through recognition. The greatest gift you can give someone today is to feel heard, validated and understood. When someone feels genuinely understood, their guard drops. That only happens when they sense that you have been where they are, not conceptually, but emotionally and practically.

I was reminded of this recently when I came across this photo in my camera roll. I had completely forgotten it existed.

This was a period when I was sleeping in my car. I couldn't pay my rent. There was no plan, no safety net, and no clear direction. At the time, this was not a story I was telling. It was simply the reality I was living inside.

As you move forward in life and business, you naturally compress your past. You skip steps. You smooth over uncertainty. You remember outcomes more clearly than the confusion that came before them. Over time, this creates a gap between you and the people you are trying to help.

That gap is what kills trust.

Your audience is not looking for someone who has it all figured out. They are looking for someone who understands what it feels like to be unsure, to second-guess themselves, and to keep moving without certainty.

That understanding cannot be fabricated.

It has to be remembered.

This is why I suggested going back through your own history. Your camera roll. Old messages. Old notes. Moments you have mentally filed away as no longer relevant.

That is where your real connection points live. Not in the polished version of your journey. But in the parts you stopped revisiting, they became uncomfortable or inconvenient to remember.

If you want people to feel like you are on their side, you have to genuinely be on their side.

And that starts by remembering what it felt like to stand where they are now.

Before the confidence.

Before the clarity.

Before the outcome.

Todays Question❓⬇️