11d • General discussion
Good Person Bullsh*t
I learned this from a mentor years ago, and I still see it destroying quality coaches with real skill.
The belief sounds like this:
“I can’t make money because I’m a good person.”
“If I charge more, upsell, or guide someone into a better option, I’m being unethical.”
“If I stay moral, money will eventually show up.”
It feels virtuous and safe. BUT... it keeps people broke.
The reality is that this belief isn’t moral. It’s just unexamined.
Only in certain industries do we pretend that helping someone buy more of what actually helps them is somehow wrong. Walk into a restaurant and you’ll be offered an entrée and dessert. Go to the movies and you’re offered popcorn and a drink. Rent a car and you’re offered insurance upgrades. No one calls that manipulation. It’s just business.
Yet the moment someone opts into your world and you help them see a better path forward, people panic.
Here’s what I feel like most people miss at the start of their business journey ⬇️
When someone first shows interest, they are almost always under-informed. They don’t know the real variables. They don’t know what will actually get them the outcome they want. So they default to the only question they know how to ask.
“How much is it?”
Your job as the expert isn’t to trap them in the first thing they clicked. Your job is to help them clarify:
- What they actually want
- Why they’ve failed before
- What will realistically give them the highest chance of success
- What level of support matches that outcome
That conversation is not unethical. It’s the opposite. It’s guidance. Your job is to guide people to a decision that helps them solve a problem and experience a transformation they've put their hand up in saying they want.
This is where the money story breaks people...
If you believe money corrupts you, you will avoid asking.
If you avoid asking, you will avoid offering.
If you avoid offering, you will under-serve the very people you claim to want to help.
And then you’ll tell yourself a story about being “values-driven” while quietly resenting the people who charge properly.
Money is not the reward for being a good person. Money is the receipt for value clearly delivered and clearly offered.
If your business can’t stay alive long enough for your customers to get results, nobody wins.
Profit is not greed. Profit is sustainability, and sustainability is what allows real outcomes to happen over time.
You don’t protect your morals by hiding better options from people. You protect your morals by telling the truth and letting adults decide.
If this triggers you, it’s probably pointing at something worth looking at.
I’ve definitely held back from offering something I knew would help
I struggle with charging what the result is actually worth
I’m actively rewriting my relationship with money and selling
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Good Person Bullsh*t
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