A Secret From My Time Working With Ben Patrick...🤫

Most people assume that when someone gets really big in a market, the natural move is to raise prices. A larger audience usually brings more demand, and more demand usually brings more leverage. That logic makes sense, which is why it surprises people when they learn how Ben Patrick actually prices his core offers.

During my time working with Ben, his main offerings sat around $25 to $50 per month. For someone with his reach, influence, and results, it feels counterintuitive to most people. They assume higher prices are the inevitable next step. What they miss is that pricing decisions only make sense once you understand the psychological state of the buyer 🧠

Ben had a very clear understanding of who he was speaking to, and more importantly, the state they were in when they found him.

Most people did not arrive at his work feeling ambitious or aspirational. They arrived because something already hurt. Knee pain, chronic limitations, repeated failed attempts to fix their body, and a quiet fear that things were only going to get worse.

That kind of audience is not operating from ambition.They are operating from desire.

In The Buyer's Mind, this distinction matters more than most people realise. Ambition is future oriented and identity driven. Desire is present tense and emotionally charged. Desire is about relief, safety, and reducing discomfort. When someone is in that state, their brain is not evaluating offers in a rational, comparative way.

They are asking very simple questions.

“Can this help me?”
“Can I start now?”
“Is this safe to say yes to?”

In that moment, friction becomes the enemy. High prices increase hesitation. Complexity increases hesitation. Anything that slows the decision down increases hesitation. Lower pricing removes resistance at the exact moment the buyer’s nervous system is already under stress.

That choice was intentional. But pricing alone was never the strategy. The part most people overlook is what happens after the purchase. Low price only works when the experience reinforces the decision.

Ben delivered exceptional support, clarity, and consistency, which meant buyers felt progress quickly and their nervous system relaxed instead of staying guarded.

People did not stay because they were persuaded. They stayed because it worked.

This is where many people get it wrong. They try to signal value through price while ignoring the emotional state of the buyer and the lived experience after the sale. Ben aligned pricing with a population driven by desire, then backed it up with real delivery. That combination compounds far more effectively than prestige pricing aimed at the wrong psychological state.

I market to the masses at a lower cost (Desire) 😍

I market to the few at a premium price (Ambition) 🫡

I market to both 😎

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