Do you want live sessions? Or Would you prefer recorded videos? Hahaha I realize I should have asked this before i put up a bunch of live sessions on the calendar.

Something new is happening inside The Content Shift this month. We’re not just talking about content. We’re getting in the room and actually doing the work together. Here’s what’s inside the new live rhythm: Borrow the Room Live (Weekly • 30 minutes • All members) A fast, focused session where you bring one idea, one challenge, or one piece of content. We look at it together, get fresh eyes on it, and move it forward. No long trainings. No overwhelm. Just real-time clarity. Premium Content Co-Working A live session where we sit down and plan your content for the month together. You’ll leave with an actual plan, not just more ideas saved in a notes app. Premium Strategy Session Happening the second Thursday of every month (And this week is the very first one.) This is where we zoom out, look at your ecosystem, your offers, and your direction, and make sure your content actually supports your business. This week we're connecting the dots between your lead magnet, your email and your membership/prigrams/courses/coaching. Right now, Premium Founding Members are locked in at $27/month. In March, that rate goes up to $97/month for new members. If you’ve been watching from the sidelines, this is the moment to get in at the founding rate and grow with us. Because this isn’t about posting more. It’s about building content that actually moves your business forward. Don't miss out.

Just for fun who’s watching the Super Bowl? Do you watch just for the Half Time Show and the commercials or just for the Game? I’m in Canada and don’t have Sportsnet so I’ll catch the commercials and Half Time replay on YouTube 😀

(Shared this on my LinkedIn today) As a social media strategist, if I was advising Skool, this 👇 is what I’d tell them to keep doing. Skool doesn’t market the platform. They market the people building on it. Because "people buy from people" - Bob Burg I’ve been watching Skool News on YouTube lately. Partly as a community owner. But mostly because I needed to look at this through a marketing lens. They feature: • small communities • growing communities • established communities • the messy middle in between From a marketing standpoint, this matters. People don’t take action because something looks impressive. They take action when they can see where they fit. By normalizing every stage of growth, Skool removes pressure and replaces it with momentum. This is relationship-first marketing. This is progress over polish. And this is why it works. How to Use This for Your Business on Social Skool’s strategy works because it’s human. You can apply the same approach, even as a solo business. 1. Share progress, not just results Post what you’re building, testing, or learning while it’s happening. 2. Show who your work is for Share real questions, conversations, and moments you already have with clients or members. 3. Normalize the messy middle Talk about what’s slower, what changed, or what didn’t work the first time. 4. Spotlight people over offers Feature clients, members, or community moments instead of pitching constantly. 5. Let people see themselves before you sell If someone at your stage feels welcome, conversion follows. Bottom line: You don’t need better content. You need better representation.

January felt long. Not bad — just longer than usual. Quieter on the surface, but busy in the background. A lot of listening, noticing, and figuring out what actually belongs here. We also welcomed 10 new members into this community in January, which feels really good and very worth celebrating. If you’re new, I’m genuinely glad you’re here. Reminder to introduce/reintroduce yourself here February is where things start to move. Here’s what’s happening inside this Skool community: • A February bingo challenge to help everyone get back into motion. It’s open to everyone, and yes — there are prizes. • The Content Shift Roadmap is rolling out for Premium members, including the repurposing framework I’m known for. It’s designed to be used anywhere, not just inside Skool. • There’s currently a special on Premium if you’ve been thinking about upgrading. This space works best when it’s interactive. I might be the expert in the room sometimes, but I’m always learning too. If you’ve got a question or something you’re curious about, bring it here. I’m curious — what did January feel like for you? And what are you hoping to get out of February?