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6d • 💎The Messy Middle
The 50 Million View Mistake
A client came to me frustrated that a viral video hadn't grown her following or brought in a single new client.
It was funny, sharp, completely on brand. A direct poke at the diet industry. She nailed it. 50 million views.
And yet. Nothing.
Here is what was missing:
No call to action on the video. No call to action in the caption. But it went deeper than that. There was nothing that told those 50 million people who she was, what she does, or why they should care.
Nothing that answered the question every viewer was silently asking:
What's in it for me?
Before anyone follows you, hires you, or saves your post they need a reason to. They need to see themselves in your content.
Before you hit publish on anything, run it through these:
- Who is this for?
- What do I want them to feel, know, or do?
- Why should they follow me after this?
- What's in it for them?
- What's my clear next step for them?
Save this and run every post through it before it goes live.
Because when the right people find you, you want to be ready.
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The 50 Million View Mistake
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