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Jan 12 • 💡Content Ideas
7 “Low Effort, High Trust” Content Ideas to Post This Week
This week doesn’t need “big energy.”
It needs simple, human content that reminds people: You’re here. You’re helpful. You understand real life.
Here are 7 content ideas you can use in any industry (no trendy dances required).
1️⃣ “What most people assume about ___ (that isn’t true)”
Bust a gentle myth or misconception your audience has.
Examples:
“Most people assume you need ___ before you can start… you don’t.”
“Most people think ___ is expensive. It’s actually ___.”
Conversation prompt:
“What’s something people always misunderstand about what you do?”
2️⃣ “3 things I wish more people knew before they ___”
This builds trust fast and makes you look experienced (without bragging).
Examples:
before they book
before they buy
before they hire
before they commit
Conversation prompt:
“If you could protect someone from one mistake, what would it be?”
3️⃣ “Green Flag / Red Flag” ✅🚩
Still keeping this one because it SLAPS in every niche.
Examples: ✅ Green flag: asking questions before committing
🚩 Red flag: rushing because they feel pressured
✅ Green flag: clear expectations
🚩 Red flag: vague “just do your thing”
Conversation prompt:
“What’s a green flag you LOVE to see in a customer/client?”
4️⃣ “The behind-the-scenes part nobody sees”
Show the invisible effort: prep, sourcing, thinking, planning, cleanup, care.
Examples:
“What happens before the appointment”
“What goes into a custom order”
“The prep work before the final result”
Conversation prompt:
“What’s the most underestimated part of your work?”
5️⃣ “A common hesitation people have (and what I’d say to them)”
This is empathetic marketing and it works unbelievably well.
Examples:
“If you’re worried about ___…”
“If you’re nervous to ___…”
“If you feel like you should already know ___…”
Conversation prompt:
“What do people hesitate about most before working with you?”
6️⃣ “One small upgrade that makes a big difference”
Not a full overhaul. A tiny change with a big payoff.
Examples:
“This one tweak makes ___ easier”
“This habit saves people time/money/stress”
“This small change improves results instantly”
Conversation prompt:
“What’s your ‘if you only do ONE thing’ tip?”
7️⃣ “What I’d do if I was starting from scratch today”
This is relatable AND positions you as a guide.
Examples:
“If I was starting over, I’d focus on ___ first.”
“I’d stop worrying about ___ and start doing ___.”
Conversation prompt:
“What would you tell the version of you from 2 years ago?”
Let’s open it up
Which one are you posting this week?
And which one feels scary because it’s too honest?
Drop a number below 👇
2
4 comments
7 “Low Effort, High Trust” Content Ideas to Post This Week
skool.com/the-content-shift
This isn’t about doing more. It’s about clarity-first content, smart repurposing, and ideas that support your business, not drain it.
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