There are so many good ideas just waiting for you (and me, too) to exploit. I know, we're in the creative business, and any purest will tell you that you should be the product of your "original ideas". NEWS FLASH: There are no "original" ideas... just inspiration and edits you can make to pick up a ball and run with it for yourself. Are you familiar with Allan Peters? Designer extraordinaire from the land of 10,000 lakes? Well, you should be, and "fixing" big brand logos is netting him (great) paying work from the very companies he's working on "speculatively". Show your own process on a logo (big or small)... or find a big brand logo and fix it. Film, photo, AI, make a short and post your reel. You may get trolled. Then again, if you think you're pretty good, you'll get fans. Actually be good, and you'll get work. 💰

Like all good copywriters, this post is stolen from someone else. Doesn't mean you can't do the same: LESSON ONE: Write with conviction... (boxed copy) • Don't say “a” say “the” • Don't say “help” say “how” • Don't say “alternative” say “replaces” LESSON TWO: Clarity in three steps... (Lego) • What it is. • What it does. • How it makes you feel. LESSON THREE: Converting online customers... (Crypto) • Objection handle. • Social proof. • Actionable outcome.

⚡️ Quick Tip Make buying from you feel like claiming a reward that customers have already earned.​ 🧠 Brainy Breakdown Cozy Earth slashed their hoodie price from $108 to $48—aka a 56% discount. But they didn't frame it as a typical sale.​Instead, they wrote "You Earned This" across the back of the hoodie itself. When something feels like it already belongs to you, you value it more. And by saying you've "earned" it, Cozy Earth triggers a feeling of ownership before you even click "buy." The result? That $48 hoodie doesn't feel like a purchase. It feels like claiming what's already yours. _ _ _ This was lifted from Katelyn Bourgoin has a nifty newsletter called, "Why We Buy". I've found many of her insights useful and effective. Creatives, there's no worry in stealing good ideas — just follow CoCo Chanel's advice (that I continue to break here at THE AD AGENCY)... "Creativity is the art of concealing your sources." 😆

Avoid "dictionary" words.

Job 1.