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5d •
Branding in the NIL age...
UNLV's deal with Acesso Biologics isn't a direct NIL deal for players, but a landmark five-year, $11 million corporate sponsorship for jersey patches, covering football, men's/women's basketball, and baseball, creating revenue for athletics and paving the way for future NCAA deals as they await a vote on patches. Here are the key details: - Total Value: $11 million. - Duration: 5 years. - Sponsorship Area: Branded patches on jerseys for major sports. - Significance: First of its kind in college sports, allowing UNLV to generate revenue from jersey sponsorships. What do you think of this new precedent for the NCAA?
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11d •
Most Fun Job in Advertising?
You might want to apply so that I can get a $3,000 referral fee when you win the spot! AD PROFESSOR (newsletter@marketingplug.com) is HIRING > They'll want to see work that rivals, if not crushes, their own! Got what it takes? Well, you wouldn't be in THE AD AGENCY if you weren't, right? Don't wait long to reply — this actually could be the most fun job in advertising... until you meet the Professor? GOOD LUCK! Remember to mention me so that I can collect my bounty! 🤠
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12d •
Why are you not doing this?
There are so many good ideas just waiting for you (and me, too) to exploit. I know, we're in the creative business, and any purest will tell you that you should be the product of your "original ideas". NEWS FLASH: There are no "original" ideas... just inspiration and edits you can make to pick up a ball and run with it for yourself. Are you familiar with Allan Peters? Designer extraordinaire from the land of 10,000 lakes? Well, you should be, and "fixing" big brand logos is netting him (great) paying work from the very companies he's working on "speculatively". Show your own process on a logo (big or small)... or find a big brand logo and fix it. Film, photo, AI, make a short and post your reel. You may get trolled. Then again, if you think you're pretty good, you'll get fans. Actually be good, and you'll get work. 💰
28d •
TAA Spec Ads_Pt 2_R1
Reporting live from the middle of the night, I have "finished" another set of spec ads for The Ad Agency. It all started when my real job asked me to come up with some headline ideas for an on-the-go professional training app that is (according the the brief) "like Spotify, but for professional growth." This could be interpreted in many ways, but a path I kept going down was that this developmental app was for those who are serious about climbing the ladder and aren't going to wait for someone to tell them what they need to do to get the next promotion*. Sounds a little familiar to the Ad Agency classroom feature, right? So after sending them a more refined list of ideas, I started mocking up some ideas of a campaign for TAA that follows a similar idea. At first I was going a little narcissistic in-your-face, with the headline "Are You Serious Right Now?" but I changed course to a more motivational, we believe in you tone. This is an AI-less project, and I am no graphic designer, so judge me not on the fine details of photoshop and indesign. Let me know what you think, what stands out, and what I could change to make these ads more effective and interesting! *Full idea dump list in comments.
7d •
What do you think of Apple's "accessibility ad"?
22 million views on YouTube in 6 days. _ _ _ Created by TBWA/Media Arts Lab
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