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2026 is already here in Sydney!
AD AGENCY EMPLOYEES... and lurkers: Help me improve our community — 1) What do you REALLY WANT when you come here? 2) What's best about what's here? 3) What's sh*tty? Thanks for your help ❤️ _ _ _ The plan was always to charge a subscription fee to make 💰, but with only 72 members, that seems like a pipe dream — SO IT'S FREE FOR EVERYONE FOR LIFE to grow this community. Until it isn't free for member #500 or #1,000. Not nefarious, just frank.
2026 is already here in Sydney!
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TOO BUSY TO READY THIS?
THIS MAY SAVE YOUR CAREER FROM ROBOTS! Being BUSY is a TRAP.* (don't skip #4 — or Mike's Mantra at the end💥) _ _ _ 1. Behavior rewarded at school, but punished later in life: Doing the work without asking why. 2. Behavior punished at school, but rewarded later in life: Asking “Why am I working on this?” 3. The energy razor: If you don’t schedule actions that produce energy, assume they’ll never happen. If you don’t monitor actions that drain energy, assume they’ll keep expanding. All low agency roads lead to entropy. 4. “If you're busy at work, odds are you will eventually be replaced by a robot.” - Nassim Taleb 5. “It’s become the default response when you ask anyone how they’re doing: Busy! So busy. Crazy busy. It is, pretty obviously, a boast disguised as a complaint…. Notice it isn’t generally people pulling back-to-back shifts in the I.C.U. or commuting by bus to three minimum-wage jobs who tell you how busy they are; what those people are is not busy but tired. Exhausted. Dead on their feet.” - Tim Kreider 6. The busy trap: Being busy today causes you to be busier tomorrow. You never get the time to question, delegate or prioritize your schedule. 7. Sign of being too busy: You don’t know what the most important question to solve is. Hint: If you don’t know what the most important question is... Good news: You’ve just found that question. “What is the most important question I should be thinking about right now?” 8. Bringing a Victorian factory worker mindset to the age of infinite leverage is like bringing boxing gloves and a mouthguard to a drone war. 9. “There’s so many people working so hard but achieving so little” - Andy Grove 10. “You waste years by not being able to waste hours” - Amos Tversky
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My first business cards came in!
Award season is coming up, so I thought I’d make a leave-behind for people to forget in their padfolios! As a writer without a logo, I didn’t know what to put on the front. So I decided to draw inspiration from my passion outside of advertising. ⚾️
My first business cards came in!
TAA Spec Ads_Pt 2_R1
Reporting live from the middle of the night, I have "finished" another set of spec ads for The Ad Agency. It all started when my real job asked me to come up with some headline ideas for an on-the-go professional training app that is (according the the brief) "like Spotify, but for professional growth." This could be interpreted in many ways, but a path I kept going down was that this developmental app was for those who are serious about climbing the ladder and aren't going to wait for someone to tell them what they need to do to get the next promotion*. Sounds a little familiar to the Ad Agency classroom feature, right? So after sending them a more refined list of ideas, I started mocking up some ideas of a campaign for TAA that follows a similar idea. At first I was going a little narcissistic in-your-face, with the headline "Are You Serious Right Now?" but I changed course to a more motivational, we believe in you tone. This is an AI-less project, and I am no graphic designer, so judge me not on the fine details of photoshop and indesign. Let me know what you think, what stands out, and what I could change to make these ads more effective and interesting! *Full idea dump list in comments.
TAA Spec Ads_Pt 2_R1
Favorite Ad from 2026
Just as every other ad industry participant, I wanted to share my favorite marketing piece produced in 2026. Title: Shohei Ohtani | Tokyo Series Brand: New Balance Agency: Division Global In this minute and a half video, we get a raw look at how the greatest pitcher + hitter trains. Without the use of dialogue, the tension and drama we get to watch as a man with impossible talent, does the impossible and faces himself.
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