2d (edited) • Q & A / Advice
The Secret of Ad Hooks (or becoming an Ad Hook Jedi)
Stolen from Skool's own Alex Hormozi...
People decide if they’re going to watch your ad in the first 3 seconds.
If the hook sucks, nothing else matters.
Here’s the kicker:
A strong hook can 2-3x the number of people who keep watching.
Meaning you can 2-3x sales by changing 3 seconds of your ad. Not bad.
Here’s my Hook Checklist:
First Time Through:
- Look at top-performing ads or content of other people
- Isolate the hooks
- Write down your favorite 50
- Use all of them in ads and content
Every Time After:
- Look at top 10% performers (top 5)
- Make 70% of your next batch of ads using those top 5 hooks
- Make 20% doing permutations of those hooks (think both visuals and words)
- Make 10% completely different hooks (model what you did in “FIRST TIME THROUGH”)
Good Hooks Contain:
- Some way to catch their attention (call out)
- Some implication of value if they consume it
Create More Variety Using:
- To make this easier for you/your team, I put the same example in each format.
- Conditions: If you’re a chiropractor, this video will get you more leads.
- Labels: Chiropractors I have a gift for you.
_ _ _ _
HAVE YOUR OWN EXAMPLE OF A GREAT HOOK? Post below.
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The Secret of Ad Hooks (or becoming an Ad Hook Jedi)
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