Take a cue from the Ad Professor

Stop whining that you don't have anything good to show in your portfolio. If you don't like what you have because the clients or counterparts that you've worked with have:

• no budget

• no sense of humor

• no vision

Then create your own, for literally anyone. (See the cluster of ads below - all spec - why should I care?) As a CD, it's nice to know that you've done outstanding work, for real clients with real budgets on the line.... but if you had 5 really good spec ads that shows me:

• how you think

• how creative your are

• how quick a reaction you can cause

Then most likely, you'll get the promotion, the job, the gig... or at the very least, my attention.

I've been known to pass on a talent, only to refer that person to someone I know.

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