You probably have heard a bit from author/speaker/biz guru Simon Sinek and his START WITH WHY Ted talk that propelled his career almost 20 years ago (you can view it here, if you haven't). Basically, succeed by focusing on your purpose—the WHY (cause)—rather than just the WHAT (products) or HOW (processes).
"People don't buy what you do; they buy why you do it."
So, are you sharing it in your ads, your promotions, the very essence of your brand? Noom does.
Can you spot other examples that work?