I've re-posted the Ad Professor's stuff here.... makes for quick and easy fodder to critique. Normally, well reasoned and sound, from copy to art direction. When it misses, I normally chalk it up to the differences between Brits and Americans. Idea is great. Execution is off... what's with the font choices? And my quick fix: Tint the red... give light a direction — helps the product, and Kit Kat type is basically Helvetica Bold Italic. Why add two unknown faces that don't work together? I'm also tempted to skip the tag line "Take a Break". — Ad Prof TA 🤔

I'm a Brand Consultant.... just a fancy way of saying that I'm a brand designer (plus a little bit more). If you're a young designer (or even a seasoned one), getting selected to create the brand logo is just the tip of the spear when it comes to getting paid. Every designer sweats "how much should I charge?" STOP IT.... and do your homework. Understand this... if you can be the one to create "the logo", you ARE the obvious answer to create just about everything else that's needed. Your price just went up by 5X. DON'T JUST DESIGN A LOGO. Create a Brandbook — and give them the vision of HOW to craft all of the other things they will need — letterhead, signage, sales lit, a website, social media... the list goes on and on. If you change the brand mark, you effect EVERYTHING! Do not take this job lightly. Don't let them take it lightly, either. That means you can get paid for the logo AND all of the rest of it, if you have the skills to coordinate and control these other elements. Don't have those skills yet? While you're working on that, connect yourself with a display company, a printer or an agency to help you stay connected to all of the work. The more you can do, the more you'll get to do and the hard part is over. You're the one who figured out how to push your design across all of these other elements. You're exactly the person to see that it turns out properly. SO HOW MUCH? Do not sheepishly ask, "How about $200?"* Try to read the room.... Ask for what you think it's actually worth. KNOW WHAT? Whatever you say, THAT IS WHAT IT'S NOW WORTH. Don't want to play your hand first, then do this (I do)... "You asked me 'how much' and I have to tell you, 'it depends on how involved I become... for some, as little as ($X) and others, around ($10X). Did you have a budget in mind?" (fill in your own blank with what you're comfortable saying — I already gave you mine ABOVE). Here's a re-framing thought to help you out: most businesses rent their property or store, right? How big is their space (and times it by a dollar). A simple storefront might be 2,500 sq. feet. They're paying AT LEAST $2,500/mo. A manufacturer with 50,000 sq.feet — about $50K/mo. Starting to see what they can afford?

To make your brand stand out, you need to have a "go-to" color and a logo/style that is distinctively your own. There's a lot of competition out there. This is true in grocery stores, retailers and online, too. Stand for something - Anything. Make it custom to you. Be easy to find and recognize. Simple is usually better than complex. _ _ _ Oh, and the last image here is of a new diaper brand... "luxury diapers". That's distinctive (but the price is not). Notice the packaging: 1) Soft cream (not white) square box (with navy box top). 2) Center circle easy-to-read MILLIE MOON (fun "gentle" name) logo. 3) Happy babies on white blends with "waterfall" graphics that run on all sides of the box. SIMPLE. CLEAN. DISTINCTIVE and CHEAPER (made in China). 🇨🇳

There are a number of cases at the "dawn of the Internet" that helped define what you could or couldn't do with a domain name. - Is it bad faith to register a domain just to sell it back to a brand? - What happens if you don’t use the domain at all? - What if you’re simply redirecting traffic and monetizing confusion? Most of us have purchased a name or two (some of us A LOT more than that), either to start your own gig, on behalf of a client, or sometimes in hopes that it will have value down the road.* Want to read all about it? CLICK HERE _ _ _ TLTR: Some of the earliest domain disputes are still the ones that matter most, since they answered basic questions that no one had resolved yet. - Cases like World Wrestling Federation v. Bosman established that registering a domain to sell it back to a trademark owner could qualify as BAD FAITH. - Telstra v. Nuclear Marshmallows introduced the idea that DOING NOTHING with a domain could still carry legal consequences. - And Yahoo v. Zviely reinforced that capturing traffic through CONFUSION COUNTED as use, even without meaningful content. Together, these decisions created the foundation for how domain ownership is interpreted today, and drew the first real lines around intent, legitimacy, and what it actually means to own something online. _ _ _ * I've sold three domains in my life, the largest for $3,500. Most likely I've spent that much on all of the yearly renewals of the domains that I own, $15 at a time! 🤪

(Stolen from Why We Buy) — The name of your brand should be memorable. Your tagline should be memorable. But what if it isn't? Aside from re-branding either (which, my firm JSH&P would love to help with), perhaps you can use this "effect" to good use for one of the products or services you offer. Can you think of a descriptive name that helps your customer describe a complex thing, like everyone knows what it is? Check out these examples...