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178 contributions to The Ad Agency
Branding in the NIL age...
UNLV's deal with Acesso Biologics isn't a direct NIL deal for players, but a landmark five-year, $11 million corporate sponsorship for jersey patches, covering football, men's/women's basketball, and baseball, creating revenue for athletics and paving the way for future NCAA deals as they await a vote on patches. Here are the key details: - Total Value: $11 million. - Duration: 5 years. - Sponsorship Area: Branded patches on jerseys for major sports. - Significance: First of its kind in college sports, allowing UNLV to generate revenue from jersey sponsorships.  What do you think of this new precedent for the NCAA?
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Branding in the NIL age...
What do you think of Apple's "accessibility ad"?
22 million views on YouTube in 6 days. _ _ _ Created by TBWA/Media Arts Lab
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Why are you not doing this?
There are so many good ideas just waiting for you (and me, too) to exploit. I know, we're in the creative business, and any purest will tell you that you should be the product of your "original ideas". NEWS FLASH: There are no "original" ideas... just inspiration and edits you can make to pick up a ball and run with it for yourself. Are you familiar with Allan Peters? Designer extraordinaire from the land of 10,000 lakes? Well, you should be, and "fixing" big brand logos is netting him (great) paying work from the very companies he's working on "speculatively". Show your own process on a logo (big or small)... or find a big brand logo and fix it. Film, photo, AI, make a short and post your reel. You may get trolled. Then again, if you think you're pretty good, you'll get fans. Actually be good, and you'll get work. 💰
Why are you not doing this?
0 likes • 2d
PS, as much as I believe in what he said about CITI, the heart shape and such, that skinny C is not a winner, in my book. The umbrella is based on the center of where the dots of the i would be. But hey, when you put yourself out there, be prepared for the slings and arrows. That takes some courage, and as long as you explain WHY you chose what you chose, those of us who are CD's will likely respect your thinking... which may be enough to get you the edge in your job search!
Most Fun Job in Advertising?
You might want to apply so that I can get a $3,000 referral fee when you win the spot! AD PROFESSOR (newsletter@marketingplug.com) is HIRING > They'll want to see work that rivals, if not crushes, their own! Got what it takes? Well, you wouldn't be in THE AD AGENCY if you weren't, right? Don't wait long to reply — this actually could be the most fun job in advertising... until you meet the Professor? GOOD LUCK! Remember to mention me so that I can collect my bounty! 🤠
Most Fun Job in Advertising?
1 like • 6d
Thanks to the prompting of @Joe Hausch , I have submitted my application for this position. And when they contact me back to say that I am the person they are looking for, you will know exactly how I did it.
0 likes • 4d
@Joe Hausch will do!
Made a spec ad with AI... you?
Here's a combination between ChatGPT and Relevance AI. Saw a post from the Ad Professor about Heinz ketchup with a nifty symbol of the stem of a tomato that looked like a tennis player. Thought to myself, "what if Heinz was the primary sponsor of a tennis tournament?" This is what I came up with. Needs some finesse, but the results are rather startling. Think the tourney gets high ratings. 😳
Made a spec ad with AI... you?
0 likes • 6d
I did this in about 30 minutes previously, but it bugged me. No headline for this "contrived" WTA tournament. When the AdProf put the challenge up to join the team, instead of wracking my brain on something new, why not flatter them with the ALL NEW & IMPROVED version of the Heinz WTA Classic... now in Cleveland, Ohio (which is an actual WTA tournament in 2026) to go along with my nostalgic headline. A wise AD once said, "an exciting image needs a boring headline". That doesn't mean the headline in bad, just that the headline font and positioning shouldn't overshadow the composition that gains all of your attention. In this way, you get a double hit of dopamine. * The counter is also true, "an exciting headline needs a boring graphic." You can thank Fallon McElligott for that one.
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Mike Farley
5
183points to level up
@coachfarley
America's High School Kicking Coach, Marketing & Design Big Shot and Devoted Family Man (not necessarily in that order).

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Joined Nov 11, 2024
Cedarburg, WI