22 million views on YouTube in 6 days. _ _ _ Created by TBWA/Media Arts Lab

You might want to apply so that I can get a $3,000 referral fee when you win the spot! AD PROFESSOR (newsletter@marketingplug.com) is HIRING > They'll want to see work that rivals, if not crushes, their own! Got what it takes? Well, you wouldn't be in THE AD AGENCY if you weren't, right? Don't wait long to reply — this actually could be the most fun job in advertising... until you meet the Professor? GOOD LUCK! Remember to mention me so that I can collect my bounty! 🤠

Here's a combination between ChatGPT and Relevance AI. Saw a post from the Ad Professor about Heinz ketchup with a nifty symbol of the stem of a tomato that looked like a tennis player. Thought to myself, "what if Heinz was the primary sponsor of a tennis tournament?" This is what I came up with. Needs some finesse, but the results are rather startling. Think the tourney gets high ratings. 😳

OK, punny, but on press-on point! We get lazy and put out the 20% offer in exchange for an email. Really? Use your noggin' and get inside your prospects head for them to freely give up their e-mail address: WHAT'S IN IT FOR THEM?

Reporting live from the middle of the night, I have "finished" another set of spec ads for The Ad Agency. It all started when my real job asked me to come up with some headline ideas for an on-the-go professional training app that is (according the the brief) "like Spotify, but for professional growth." This could be interpreted in many ways, but a path I kept going down was that this developmental app was for those who are serious about climbing the ladder and aren't going to wait for someone to tell them what they need to do to get the next promotion*. Sounds a little familiar to the Ad Agency classroom feature, right? So after sending them a more refined list of ideas, I started mocking up some ideas of a campaign for TAA that follows a similar idea. At first I was going a little narcissistic in-your-face, with the headline "Are You Serious Right Now?" but I changed course to a more motivational, we believe in you tone. This is an AI-less project, and I am no graphic designer, so judge me not on the fine details of photoshop and indesign. Let me know what you think, what stands out, and what I could change to make these ads more effective and interesting! *Full idea dump list in comments.