5d (edited) • Water Cooler
OLYMPIC ADS: COCA-COLA
2026 is the year of the Milan Winter Olympics (Milano-Cortina, Italy). In honor of this, I'll be posting a series of 2 ads for you to view and pick a winner!. Most votes takes the GOLD!
Watch JUST THE FIRST TWO ADS from this YT link.
Both are in the advertising Hall of Fame.
Which resonates more?
Would it still work today? 🤔
Pick your winner!
Why?
_ _ _
Bill Backer, the CD, was inspired by a shared experience with grumpy passengers on a delayed flight in Ireland who bonded over Coca-Cola, leading to the idea of Coke as a unifying force.
Copywriter Penny Hawkey was instrumental in developing the script for an ad showcased a softer side of "Mean Joe" Greene, and changed public perception, even leading to a TV movie adaptation.
"I'd like to buy the world a Coke"
"Hey, kid, catch!"
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OLYMPIC ADS: COCA-COLA
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