Why do we buy this?
Copywriters, pushing past norms to get to something sticky is at the heart of good copywriting. Often, it comes down to brevity. In any marketplace, outmaneuvering the competition is always evident, but so too is the noise of the entire marketplace.
How do you get your message thru loud and clear?
Maybe it is as simple as a rhyme.
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Mike Farley
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Why do we buy this?
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