16d • Water Cooler
Infographics meets advertising
Duolingo is a very smart little app that helps you learn a new language. Just ask me how my Italian lessons went? (Fantastico!) Much of their marketing is done right on your smart phone, since that's where the app lives. You're going to a new country, you want to learn a bit of the language, you have a month or two, so you sign up... the cost really isn't that much, but you hesitate to double click your phone to install the app and pay the piper (or the owl, in this case).
You need to cross a threshhold to say, "YES!".. that happens WHEN you feel like it will actually work. Many online pitches use "mystery" to sell. Your intrigued, they tease with the answer, but the only way to get the answer is to BUY — SO YOU DON'T. They didn't pass your trust-sensors.
This little graphic is great. It satisfies your curiosiity of how it's going to work. They don't really have to SELL you, just give you confidence that the learning will be fun, easy and successful!
Can you think of how to apply this to your next client? (offer your ideas)
Have you already done something like this for one of your clients? (please share)
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Infographics meets advertising
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