Well, it turns out that my interview with Alex Keenan over at Fleet Maintenance Magazine was quoted in not one but three separate articles on the site! If you’ve ever been ghosted by techs, burned by job board hires, or poached by sleazy dealers — this trifecta of articles is for you. Hiring’s gotten brutal. I get it. And most of what used to work… doesn’t anymore. That’s exactly what I talked about during my interview for Fleet Maintenance Magazine recently with the intention to share real, battle-tested hiring strategies that are helping independent shops win in this tough market. Here’s what you’ll find in the articles: “How to Iron Out Wrinkles in Your Hiring Process” - Why hoping for unicorns isn’t a strategy — and how to define exactly who you need (before you even write the ad). [Click here to read.] “Technician Hiring: How to Leverage Job Boards and Other Resources” - How schools like WyoTech and shops like Cox Automotive are turning their websites into tech magnets — and the exact job ad formula that gets real responses. [Click here to read.] “Hiring Best Techs Now Requires Social Media, Video Savvy” - What technicians really look at before they apply (hint: it’s your shop culture, and it goes WAY beyond your ad). [Click here to read.] Check them out. I’m confident you’ll walk away with a few strategies you can put to work this week. I know the hiring game can feel exhausting — like you're always one tech short of hitting your stride. But here's the truth: You don’t have to settle. The right team is out there — and with the right strategy, they’ll find their way to your shop.

Think technicians are carefully reading every word of your help wanted ad? Think again. A LinkedIn study found that job candidates spend just 14 seconds deciding whether to apply—and most don’t even read the bottom third of the ad. That means if your job ad doesn’t hook them fast with the right message, you’re out. ⚠️ Missed info? They scroll past. ⚠️ Boring headline? They never click. ⚠️ Too much fluff? They bounce. ⚠️ Sound corporate like a dealer? Been there, done that. Over the past 7 years I've read a LOT of crappy ads for techs. I mean real stinkers! And I've written and tested HUNDREDS and HUNDREDS of ads. I'm not B.S.ing you here. I just uploaded my personal ad library for my team to access and I was shocked by how many ads I've written over the years! Some worked better than others. Some bit the big one, so I flushed them. And some blew the rest away, getting more solid applications from better candidates. Of course, I documented what worked and what didn't and that became the core of what we do here at Technician Find. We write OUTSTANDING ads for our clients every day. Then we get those ads in front of the techs who need to see them, whether they are looking or not... ...so they can hire great talent faster. But not every shop wants our help😪. I get it. That’s where the Tech Ad Tuner comes in. This free ChatGPT-powered tool helps you rebuild your job ad to grab attention fast, lead with what matters, and actually speak to the kind of techs you want to hire. You get: 🔧 A top-loaded, skimmable ad optimized for attention 📈 Clear qualifications and shop benefits that pop 💬 A message that connects with real technicians—fast Most shop owners swipe their competitors tired ads or write job ads from the hip. But if you only have 14 seconds to win the right tech’s attention… don’t leave it to chance. You have access to the Tech Ad Tuner right now in the Shop Owners AI Toolbox right here in the Technician Find Community for free (you're welcome😉).