We've spotted a new phishing scam targeting Facebook page owners. The scammers pose as "BlueWave Media Solutions" claiming copyright violations and demanding quick action. How to spot it: - Vague claims about copyrighted "images, videos, and music" - Urgent 48-hour deadline to respond - Generic greetings like "Dear," - Suspicious PDF downloads - Pressure to click external links Stay safe: - Never download attachments from unknown senders - Don't click suspicious links - Check copyright claims directly through Facebook - Report suspicious emails to your email provider Real copyright notices will include specific content details and come through official Facebook channels. When in doubt, log into Facebook directly to check notifications. Share this post to help protect others! 🛡️ #ScamAlert #CyberSecurity #StaySafe

I always get excited when we come across a tactic that helps our ads grab attention faster and get more technicians to apply. This is one of those tactics. Last Friday, I was on a call with long-time client and Technician Find community member @Bruce Weiss where he was kind enough to share his fascinating story about how he got into the automotive industry. Bruce's great-grandfather immigrated to the United States from Poland with a dream. He started by buying medallions to operate taxi cabs in NYC. Through hard work and determination, he amassed a small fleet. But he soon realized that to keep his business running smoothly, he needed to service these vehicles himself. So, he started a repair shop in the Bronx, NY. As a kid, Bruce would visit this shop that was by then run by his grandfather and great uncle and fell in love with the place. The sights, sounds, and smells of the garage ignited a passion within him. He knew he wanted to follow in his family's footsteps and own a shop like the one that his grandfather and great uncle were now running. Bruce attended vo-tech school and honed his skills working for various dealers and independent shops, eventually working his way up the ladder as a manager in the automotive aftermarket. But his ultimate dream was to have his own shop, just like his great-grandfather, grandfather and great uncle. Finally, the day came when Bruce took the leap and bought his own shop, Gerry's Service in 1989. It was a moment of pride, carrying forward a legacy that started with a few taxi medallions and a vision. And to this day he runs it with a core belief that was passed down through three generations... That there is always enough honest work that comes through the shop so we don't have to do anything shady. I'd like to say that we've discovered the secret weapon in recruiting and retaining top technicians but the concept is as timeless as the art of good storytelling. And it's simple: it's your origin story.

I just got a text from community member @Brandon Anderson who owns Aardvark Automotive in Amarillo, TX. Here's what he said: "...got my first application from what appears to be a 6 year vet rock star master tech from a local dealership. He is tired of dealership drama and said he has been searching the web for a great independent family shop, submitting an offer as we speak. Thank you Chris, after months of searching on my own and getting junior mechanics, I let Technician Find help my shop, and finally get a rock star to apply. I'll update you if I get the hire. God bless". I love hearing stories like this! But you know what I love even more? Sharing stories like this with the community. Wanna know why? Because every day there are hundreds, maybe thousands of techs somewhere in the United States who are sick and tired of the dealership drama who are looking for an independent family-owned shop to call home. I know this because I see it every day but I want the 276 shop owners and GM's in this community to know it. It's not just customers who are looking for a dealer alternative. Lot's of techs want one too. Now, get out there and let them know you exist!

ASE leadership recently participated in a congressional panel to discuss the technician shortage and training the next generation of automotive technicians. This is an important development for our industry. With lawmakers actively seeking solutions, we may see increased funding and support for automotive training programs in the near future. In my opinion, shops with apprenticeship programs that bring in and develop new talent are ahead of the curve. Unfortunately, not every auto repair business has the resources available to dedicate to this task. Investing in the future of our workforce is critical. While change won't happen overnight, this panel discussion is a positive sign. It's time for us to start thinking about how these potential legislative actions could impact our businesses. What are your thoughts? Will this make a difference? Read the full article to learn more about the specific proposals discussed: ASE Leadership Participates on Congressional Panel #automotiveindustry #technicianshortage #apprenticeships #automotivetraining

I just read a new Research Alert from I Hire Automotive Professionals, which featured the survey results from 1,544 candidates from 57 industries across the U.S. Not all of the candidates surveyed were technicians, but the research reveals crucial insights into the perks employees would accept for lower salaries. I've found that the techs I've talked to are looking for most of these perks except #7. If anyone can figure out how to make #7 work, let me know🤣 Here are the top 8 workplace perks employees value even if the pay isn’t sky-high: 1️⃣ Better Work-Life Balance (50.9%) 2️⃣ Great Work Environment/Culture (44.6%) 3️⃣ More Flexibility (40.8%) 4️⃣ Health Insurance That Delivers (36.9%) 5️⃣ More PTO (36.8%) 6️⃣ Better Retirement Plans (34.1%) 7️⃣ Remote Work Options (32.8%) 8️⃣ Shorter Commutes (29.8%) The Takeaway? You don’t always need to outspend the competition—outthink them. Top techs look beyond salary—they care about the total package, including culture, benefits, and flexibility. My Pro Tip: Start with a culture and benefits audit to see where you shine—and where you can improve. I’ve created a FREE Technician Attraction Blueprint to help you evaluate your shop in just 15 minutes. The PDF is attached to this post for your convenience. It's definitely possible to build an engaged, loyal team—without breaking the bank. You can read the original article here: 8 Workplace Perks Employees Would Take in Exchange for Lower Pay #AutoShopSuccess #EmployeePerks #AutoTechHiring #ShopOwnerLife