Most technician job ads are… well, pretty forgettable. A generic list of tasks and qualifications doesn’t cut it in today’s competitive hiring market. If you want to stand out and attract the perfect team, it’s time to make your job ads unique—just like your shop. Here’s how: ✅ Showcase Your Shop Culture: What’s the vibe of your team? Collaborative, fast-paced, family-oriented? Let potential techs know what makes your shop a place they’ll want to work. ✅ Highlight Your Values: Are you all about growth, quality, or innovation? Share what drives your business and why a candidate should align with your vision. ✅ Call Out What Makes You Special: Maybe it’s state-of-the-art equipment, career development opportunities, or flexible scheduling. Whatever it is, let candidates know how your shop is different from the rest. Remember, a great hire isn’t just about technical skills—it’s about finding someone who fits your team and can thrive in your environment. What makes your shop stand out? Share below! 👇

In the quest to attract skilled technicians, traditional job boards can sometimes fall short. Engaging with automotive industry forums and niche communities offers a direct line to passionate professionals who live and breathe the trade. Here’s how to effectively tap into these platforms to showcase your job opportunities: 1. Identify the Right Forums Start by pinpointing forums where automotive professionals congregate. Platforms like iATN (International Automotive Technicians Network) and AutoShopOwner are hubs for technicians discussing industry trends, sharing knowledge, and seeking opportunities. 2. Establish a Genuine Presence Before posting job ads, immerse yourself in the community. Participate in discussions, offer valuable insights, and build relationships. This authentic engagement fosters trust and makes your shop more appealing to potential candidates. 3. Craft Tailored Job Posts When you’re ready to advertise, ensure your job postings resonate with the forum’s audience. Highlight aspects like advanced training opportunities, a collaborative work environment, and any unique benefits your shop offers. Tailoring your message to the community’s interests increases engagement. 4. Leverage Community Features Many forums offer sections dedicated to job postings or classifieds. Utilize these areas to share your openings, ensuring you adhere to the community guidelines to maintain credibility. 5. Monitor and Respond Promptly Stay active by monitoring responses to your posts and engaging with interested candidates. Prompt communication demonstrates professionalism and keeps potential hires interested. 6. Expand to Niche Job Boards Beyond forums, consider niche job boards tailored to automotive professionals. Platforms like AUTOjobs.com and Automotive News Jobs Board cater specifically to the industry, connecting you with candidates who have the precise skills you need.

Ever feel like no matter how hard you work, you're not making progress? Like a few shop owners I know, you might be caught in what business coach Ray J. Green calls a "business riptide" - working harder but getting pulled further from your goals. - Struggling to find & keep good techs? - Working the front counter instead of growing your business? - Watching profits slip while expenses rise? I've built a free diagnostic tool (inspired by Ray's insights) that helps shop owners identify exactly where they're stuck and provides a clear path forward. It takes just 5 minutes to complete. 👉 [Click here] to break free from what's holding your shop back #AutoRepair #ShopOwners #BusinessGrowth P.S. I built this custom assessment tool in https://bolt.new/ to help shop owners succeed. Let me know if you find it useful, I have ideas for a bunch more!

FLA Semi Truck and Trailer has something to be thankful for this week. They hired TWO diesel techs for their shop in Orlando, FL. Congrats FLA!

Creating job ads that grab attention and inspire technicians to apply can feel like a full-time job. That’s where AI tools, like ChatGPT, can make a huge difference. By leveraging AI, you can craft compelling, tailored job posts that stand out in a competitive market—and save time doing it. Here’s how: 1. Customize for Your Audience: AI can help you fine-tune your tone and language to resonate with technicians. For example, you can ask AI to write a job ad that feels conversational, professional, or even playful, depending on your shop’s culture. It can help craft a message that feels authentic and targeted. 2. Stand Out from the Crowd: Generic job ads get lost in the sea of listings. AI tools allow you to create unique ads by brainstorming creative openings or structuring your post to highlight what makes your shop different—whether it’s career growth opportunities, work-life balance, or modern equipment. 3. Save Time While Staying Effective: No need to start from scratch! Provide AI with key details about the role (e.g., required skills, benefits, and shop highlights), and let it generate a draft in seconds. This gives you a strong starting point to edit and make the post your own. 4. Keep It Clear and Concise: AI can also help trim the fat from your writing, ensuring your job ad is concise, engaging, and easy to read. This makes it more likely that candidates will read it in full and feel compelled to apply. Use AI for inspiration but add your shop’s unique voice to the final version. AI helps you craft the framework, but your personality and passion are what make the ad stand out. Ready to give AI a try? What’s one unique detail about your shop that you’d highlight in a job ad? Share below! 👇