AutoScope European Car Care just brought on a Service Advisor. 10 days from campaign launch to signed offer! That’s a big win in a competitive Dallas market. Experienced advisors get snapped up fast, and in a European specialty shop the bar is even higher. Nice work, AutoScope team! Keep that momentum going for that Service Advisor Assistant!

A lot of shop owners I talk to think they have a communication problem with their techs. They don't. They have a recognition problem. Here's what I mean: When you talk to "your technicians," you're not actually talking to them. You're talking to a generic technician you invented in your head—some composite of every tech you've ever met, blended with assumptions about "what techs want" you picked up from industry forums and podcast gurus. Meanwhile, the actual human being in front of you—with specific wiring, specific fears, specific motivators—hears something completely different than what you intended. And here's the kicker: when communication fails, most owners blame the tech. "He doesn't listen." "She's impossible to read." "I can't figure out what he wants." But here's a more uncomfortable truth: the person who controls the message controls the outcome. When you take full responsibility for 100% of a communication—what you say AND what your tech hears—you've mastered communication. Everything else is just hoping. THE SIX TECHNICIANS YOU'RE ACTUALLY MANAGING After analyzing hundreds of technician conversations, personality assessments, and retention patterns, I've identified six distinct technician types. Each one processes information differently, fears different things, and responds to completely different motivators. Get this wrong, and your best intentions land like criticism. Get this right, and your simplest feedback becomes fuel. Here they are: 👉THE DIAGNOSTIC HUNTER Core identity: "I'm not a parts changer. I solve the weird stuff." This tech lives for the complex diagnosis. Electrical gremlins. Intermittent faults. The car everyone else gave up on. When the whole shop is panicking, they're calm. What they're scanning for in every conversation: - "Do you respect diagnosis as paid work?" - "Will I be interrupted or trusted?" - "How do you handle comebacks and blame?" What makes them leave: Unpaid diag time. Guess-and-swap culture. Getting blamed for comebacks on cars where they weren't given time to verify. Constant "status update" interruptions mid-diagnosis.