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22 Ways to Turn Your Job Ad into a Technician Magnet!
Here are 22 ways independent auto repair shops can make their ads pull more applications from skilled technicians: 1. Use Attention-Grabbing Headlines - How to do it: Start with a short, benefit-driven headline. - Example: "Automotive Technicians: Family-Owned Shop (Earn up to $125K / No Weekends / AC) - Why it works: Techs quickly see the ad is for them and the key benefits that matter to them. 2. Be Transparent About Pay - How to do it: Include a specific salary range or hourly rate. - Example: "$80k –$120k/year based on experience, plus bonuses." - Why it works: Clear pay shows your respect for their time and skill and positions this post as a legitimate job offer. 3. Emphasize Work-Life Balance - How to do it: Highlight schedule perks like no weekends or predictable hours. - Example: "Monday–Friday, 8 AM–5 PM. Spend weekends with family." - Why it works: Many techs value their personal time as much as pay. 4. Mention Career Growth Opportunities - How to do it: Outline advancement options like becoming a lead tech or shop foreman. - Example: "We promote from within. Clear path to management." - Why it works: Growth opportunities signal long-term career stability. 5. Mention Paid Training and Certification Reimbursement - How to do it: Include details on tuition reimbursement or paid ASE certifications. - Example: "We cover ASE test fees and provide paid time off for training." - Why it works: Shows you're invested in their professional development. 6. Promote Shop Culture - How to do it: Describe your team dynamic and shop environment. - Example: "Collaborative, drama-free team. We celebrate wins together." - Why it works: Techs want a workplace where they feel respected and supported. 7. Showcase Benefits That Matter - How to do it: List perks like health insurance, PTO, or tool stipends. - Example: "$500 annual tool allowance, health insurance, 2 weeks PTO." - Why it works: Benefits beyond salary can be a deciding factor.
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22 Ways to Turn Your Job Ad into a Technician Magnet!
Need techs? This 'too good' job post is causing problems…
Ever written a job post so good it made someone wish they could change careers just to work for you? That's exactly what happened a few days ago when a job seeker from Ireland sent this message about one of our client's technician listings: "Just saw your advert on Indeed and have to say it was one of the best written posts I've ever seen. Sadly I have 0 experience as a trailer technician but it makes me wish I did honestly. I'm currently looking for work after just moving here from Ireland and if you ever need workers with strong and honest ethics, I'd love to work for you." When's the last time your job posting got that kind of response? Finding great technicians shouldn't feel like searching for a needle in a haystack. Just this past week, we helped four shops welcome new team members who are already making a difference in their bays. As we head toward 2025, I know staffing is probably on your mind. The good news? Right now is actually an excellent time to start your search, before the year-end rush begins. We have a few spots available for new shops in our program, and I'd love to help you start the new year with a full crew of qualified technicians. If you'd like to learn more about how we've helped source over 80,000 applications for independent shops like yours over the past 6 years, just DM me or reply to this post. No pressure - just here to help if you need it. Here's to building stronger teams in 2025!
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Job Title: Master Technician (A Level)
Experience: 5+ years Location: Sherwood Auto Repair, Tualatin Oregon Why Choose Sherwood Auto Repair? Join a workplace where respect and collaboration have built an unrivaled shop culture, and team members support each other to achieve shared goals. We have low turnover, and dedicated employees. Sherwood Auto Repair is committed to YOUR professional development with regular training and opportunities for career advancement. We offer a balanced schedule with a four day work week, a well maintained facility with modern equipment, a safe and efficient working environment, and a comprehensive employee benefits program. Position Description and Expectations A Master Technician at Sherwood Auto Repair is an industry leader, setting the bar for professionalism and exceptional workmanship. They have an elevated understanding of their production capabilities and successfully manage their time and workflow to optimize performance. A Master Technician remains up to date on industry advancements and emerging technologies, serving as a guide for other technicians to enhance the skill and capabilities of all. They are committed to providing exceptional automotive service and take pride in the role they play at Sherwood Auto Repair. Are you interested in helping us change the automotive service industry? At Sherwood Auto Repair we are passionate about creating a welcoming environment where trust and confidence are paramount. Our aim is to build enduring relationships with our customers, employees, vendors, and our community. We are guided by our core values of Integrity, relationship building, and exceptional service. Our culture emphasizes inclusion, continuous learning, and professional growth. If you are someone who shares these principles and has a desire to make a meaningful impact, we would love to welcome you to our team! How To Apply Apply today by sending your resume and a cover letter to Info@sherwoodautorepair.com or stop by at 9965 SW Tualatin Sherwood Road, Tualatin, Or. 97062.
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New comment Jun '24
No Warranty Work?
[Instant staffing hack] Something you can do right now to ROI this post: Word on the street is that dealer techs are getting tired of warranty work because they feel like they aren’t getting paid what a job is worth. No surprise there. Here’s the surprise, how few independent shops are mentioning this in their ads. Adding a simple line to your ads for techs like “No Warranty Work” or “Tired of not getting paid what a job is worth?" Will grab the attention of techs who are stuck inside of dealers with unfavorable policies on warranty work. Try this tactic out and let me know how it works for you.
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New comment May '24
No Warranty Work?
Technician Level in Ad Title?
When you all are writing ads, are you putting the technician level you're looking for in the title and the body? If so, are you providing your definition of that level in the body or waiting to later to dicuss with the applicant? Thanks, Andrew
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New comment Feb '24
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