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I was wrong about this… 😭😭
I used to say, “Chris and I left ministry…” but the truth is—we didn’t. It just looks different now. Chris was in seminary to be a pastor. Third-generation preacher’s kid. His dad pastors a historic apostolic church on the west side of Chicago. Me? I didn’t have that same call to the pulpit, but I was down to serve right alongside him. At 22 and 24, we were young and married—learning, growing, doing street ministry, feeding folks, running youth programs. We loved the people and the purpose. That heart to serve never left. It just evolved. When we started Speak Your Way To Cash®, we thought we were stepping away from ministry. Turns out, God was just giving us a new platform. Now, every event we host cording to @yolanda_k_churchwell feels like “business church.” People tell us they feel different after attending—and that’s because love, faith, and service are built into the DNA of everything we do. Our whole family’s involved—Chris, my mom, my brothers, my baby girl, my nieces and nephews. It’s a full-blown family mission. Ministry didn’t end. It expanded. So if you’ve ever felt called to serve but thought, “I’m not supposed to be in a pulpit,” hear me—ministry isn’t confined to a stage. It’s anywhere you love, lead, and lift people higher in the name of Jesus. It’s wear you surrender your plans to the guidance of the Holy Spirit. And hear me on this; whatever you put your hands to do you’re supposed to work as unto God. That means learning and executing in excellence. That includes investing to be the best at your craft and putting in as much time as it takes to be great. If your business is a gift from God treat it with the respect such a gift deserves. God can use your voice—right where you are. Maybe more of us are in ministry than we think. 😉
I was wrong about this… 😭😭
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If I Had to Rebuild My Multi–Seven-Figure Business From Scratch—Here’s EXACTLY What I’d Do
#longpost but there’s #GOLD in here!! ⬇️⬇️ Let’s say everything’s gone. No brand. No list. No followers. No team. Just me, my laptop, and my track record of building a multi–seven-figure business from the ground up. If I had to start all over today, here’s exactly how I’d rebuild—to hit $500K in 6 months and $1 million within 12 months. This isn’t theory. This is strategy with receipts. And whether you’re just starting or restarting, this will work for any service-based expert—especially if you’re selling to companies. Step 1: Build a Tiered Offer That’s Easy to Sell and Scale Before anything else, I’d build one core offer with three strategic tiers. No piecemeal pricing. No “custom” everything. Just clear packaging that solves a real problem. Here’s what it looks like: 1. Sales Strategy Audit→ Analyze the company’s current process, people, and pipeline 2. Sales Team Training→ Virtual or on-site sessions customized to the audit results 3. Licensing & Ongoing Curriculum→ Retainer or white-labeled curriculum with quarterly optimization The base investment? $25,000 minimum - $10K down, $15K post-delivery - Top tier could easily hit $40K–$60K, especially with licensing Want to know how to make $1M with this offer? Just sell 40 packages at $25K each. That’s it. That’s 3–4 clients a month and you’re there in a year. Step 2: Wrap That Offer in a Framework That Sells You can’t just have a service. You need a signature system that makes it easy for people to understand the how behind your wow. If my topic is sales, I’d brand a 3–5 step framework for building high-performance sales teams. This becomes the basis of: - My live events - My content - My pitches - My presentations Framework = confidence for the buyer. Framework = authority for the seller. Step 3: Build a Target List of 100 Companies (With Strategy) I’d go after 100 companies with at least 100 people on their sales team—because I know they: - Have the budget - Have the problem - Need the solution I sell
If I Had to Rebuild My Multi–Seven-Figure Business From Scratch—Here’s EXACTLY What I’d Do
I shouldn’t admit this but 🙈
I thought I would never be a mother. I remember standing in my old law firm’s hallway late at night… exhausted… hungry… trying to impress the partners… and walking past a woman partner’s cracked door. She was in her office crying while her kids cursed her out on speakerphone. Not once. Not twice. I had seen this happen enough times that I silently promised myself: “Oh no… I’m not doing that. I’m not having kids. I’m giving my ALL to my career. My husband. My ambition. That’s it.” And y’all… I meant it. I couldn’t see how motherhood fit into the life I was building. I didn’t think I had room for it. I didn’t think I had capacity for it. And I definitely didn’t want my future kids mad because I couldn’t be around. Fast forward. May 5, 2020. I had my daughter, Christelle (Christ+Elle) Kirkwood. 10 lbs. 9 oz. of pure light, fire, joy, and God’s reminder that He writes better stories than I do. And now, in just a few weeks, I’m taking 30 days off to travel the WORLD with my family — Dubai, Thailand, Bangkok, the Philippines, Nigeria, Ghana… and more. Not to work. Not to hustle. Not to keep up. To rest. To hear from God. To be with my family. To live the life I built to the fullest. Because I didn’t build a cage. I built a business. And that business gave me freedom the moment I stopped trying to do it the “corporate way.” When I think about that younger version of me… that girl in the hallway… that girl who thought motherhood would smother her ambition… I just want to hug her. She had NO IDEA how much possibility she carried. She had NO IDEA that ambition and motherhood could coexist. She had NO IDEA that building big things models freedom for your children — it doesn’t take it from them. My dad was an entrepreneur. And the greatest gift he gave me wasn’t money. It was proximity to purpose. Watching him work. Watching him dream. Watching him build. And watching him never miss a big moment of my life in the process. He never made me a scapegoat for his vision.
I shouldn’t admit this but 🙈
Contracts & Discovery calls Secured
First I would like to say that I am happy to be apart of this community! Just listening to Ashley has been so inspiring for me. In a post she said she thought she gave up ministry but she is definitely God sent. I have seen so much confirmation from God in just stepping out on faith. I have secured a contract for Email Marketing Services with more to come. I am looking forward to more growth and more learning (mentorship and coaching) 🙏🏽 prayerfully with Ashley Kirkwood. LOL! I’m tryna step with the big dawgs 😂
We lost over $1 million dollars in 2024…
…and made the Inc. 5000 list the same year. Make it make sense, right? Most people hear “we lost $1M” and assume the business is falling apart. But for us, that was the year the real business was finally being built. Because every revenue level teaches you something— and if you don’t learn the lesson, you stay stuck at that level. Here’s what the journey actually looked like: Under $50K: You’re testing your offers. The market—not your opinions—decides what works. Your only job: sell every day until the data tells you where to focus. $50K–$100K: You can make money, but not consistently. One-off work keeps you busy, not free. Lesson: Build one offer you can resell, not recreate. $100K–$500K: Your swings are caused by lack of structure. Retainers and licensed trainings gave us stability. Lesson: Predictable revenue matters more than impressive months. $500K–$1MM: Split focus is sabotage. I was half law firm, half speaker—too many lanes, no real direction. Lesson: Choose the lane your future depends on, not the one your past is comfortable in. $1MM–$3.5MM: Your identity becomes the ceiling. You can’t outwork your way into the next level—you must out-lead it. We built a team (including my mom), created systems, and stopped being the engine. And then came 2024: A year where revenue dropped by over $1 million… and every gap was exposed. The blessing is we dint have to layoff a single team never and in fact hired. Even though top line revenue dropped our profit was the highest it’d ever been. I tell CEOs grow as soon as you can so you can afford to weather some losses. But instead of crumbling, we cleaned it up. We tightened focus. We rebuilt foundations. We became a company that could grow on purpose. And that’s the year we made the Inc. 5000 list. Because identity shifts often show up as financial dips before they show up as financial jumps. And now? This year we’re already up more than $1 million in one of the most uncertain markets I’ve ever seen.
We lost over $1 million dollars in 2024…
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