Why 'Limited Time Offers & Scarcity Tactics' Don't Work?

Zahida A Khan

Nov '23 in Good Content📹

🛍️ Time pressure, stock limits and count down timers are classic sales tactics, but do they work? 🤔

⏰ Time pressure results in almost 3X more sales, however, 4X product returns. Yikes! 😱

💡 Well, there's a better way: Reassuring your customers is a better option than limited time offers.

When you reassure your customers, it'll boost their confidence in the product they're about to buy.

How? 🛒

✅ Reassure based on past purchases: This fits your style 😎

✅ Clearly explain the product/service: list dimensions, sizes, colors, benefits, etc 📏🎨

✅ Remind them of their selections throughout checkout process 🛍️💭

Instead of using 'Time Pressured' marketing tactic, try the 'Reassurance' strategy, which reduce returns by a whopping 69.3%, according to research published in the Journal of Marketing Research.

🤔 Why does it work?

Pressure makes us impulsive, but it also increases buyer's guilt which leads to buyer's remorse.

Reassurance, however, encourages confidence in purchase. 💪

Reassurance addresses customer questions, helps justify buying decisions, and eliminates the need for further research.

It's a Win-win! 🎉

🔍 Next time you're working on a product page or a marketing campaign, why not put reassurance to the test instead of using pressure tactic?

Compare the outcomes and see the magic happen! ✨

Do it! Yeah, Do it now! ...just kiddin'. 😜

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