Personal brand under my name or separate brand

Jan 31 in Other

Hello everyone! I'm starting a Skool community about personal finance, Bitcoin and investing.

I have an existing group of friends and family whom I help with investing which is called (F*ck U Capital, the name is aggressive/provocative on purpose). I have a blog set up on Substack for F*ck U Capital and 've created separate Twitter, YouTube and TikTok accounts for it.

My question is: what is the general consensus in the approach of not building this synthesizer/personal brand directly under my name but as a separate brand instead? Will this hinder my growth or affect me in the future or is it OK?

Thanks!

17 comments