Jan '23 (edited) in Other
Optimal Audience Building Strategy
Audience building is the art and science of making people aware of you and what you have to offer. As outlined here, I believe it’s the most effective use of your time and resources.
This post details what I believe is the optimal strategy for audience building. Alex Hormozi, Iman Gadzhi, and Andrew Tate have all recently grown huge audiences using the strategy outlined in this post.
The Optimal Audience Building Strategy (OABS) actually contains two sub-strategies. The first is the “Dream 100” strategy. The second is the “Content strategy”. The synergy between both strategies is profound.
The Content Strategy will help you win long-term. This is how I got 600,000 subscribers, and made $1,000,000+. The Dream 100 strategy will help you win short-term. This is how I made $100,000+ in 10 days. If you want to make more money soon, and make a lot of money long-term, then I’d recommend you implement both.
Ready to start?
The first step of implementing both strategies is to write out who you want to attract. We call this your Niche.
I’d recommend you do this exercise in the comment section below.
Write first “My niche is: ______”
The second step is to write out where your Niche gives their attention. If you want to capture the attention of someone, you have to know where their attention goes, so that YOU know where to go.
We can split this second step into two sections. First, write which platforms they spend time on e.g. YouTube, Twitter, Linkedin. Second, write which influencers/YouTubers/podcasts/communities/forums they like.
“My niche goes on these platforms: _______.”
"My niche consumes: _______.”
The Content Strategy is to create for the platforms your Niche is on. The strategy involves creating content that your Niche would love (High Demand) that no one else is making (Low Supply). This strategy has HUGE potential, but you’re not guaranteed to get the attention of the people you’re trying to attract. In this way, you can view this strategy as high risk, high reward. Luckily, the cost to create is low, and the results can be huge, so it’s worth gambling consistently until you get the results you’re looking for. But this can take time.
The Dream 100 strategy advises you to answer the above questions until you get a list of 100 places/people your niche gives their attention to, and then work to get in front of them. The Dream 100 strategy practically guarantees you’ll get in front of your Niche.
Almost everyone has used some form of this strategy. I started growing on YouTube by posting transcripts of my videos on Reddit. Hamza did the same thing (on my Dopamine Detoxing subreddit). Alex Hormozi, Iman Gadzhi, Andrew Tate did the Dream 100 strategy by doing the podcast circuit. I did this to make $100,000 in 10 days. Many people get their first client through direct outreach. All of this falls under the Dream 100 strategy. And the reason it works so well is because you’re guaranteed to get the attention of the niche from the first piece of content you make.
So, for anyone who wants more sales, these are the only two strategies I recommend taking seriously.
I'd highly recommend you do the above exercise in the comments below. And if you have any questions, let me know.
Andrew Kirby
Optimal Audience Building Strategy
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