Jan '22 in Other
Making Content People Want
“If I had to summarise YouTube success it would be: Make videos people want.
Not many people want videos on fractional ownership...
But lots of people want videos on MrBeast”
I couldn’t agree more. If Colin and Samir posted a video titled...
“Why Fractional Ownership is the Future” (with a thumbnail to match)
It wouldn't have performed very well.
Why is this?
While fractional ownership is an interesting topic...
On the surface, it’s not that appealing to creators.
Why? It’s not that relevant to them. It doesn't benefit or interest them.
Colin and Samir knew this. They had to make fractional ownership appealing.
So, they shaped the idea around something their audience is interested in. MrBeast.
Result: Fractional ownership = Appealing.
What can this teach us?
Make videos people actually want to watch AND thumbnails people actually want to click on.
You might have an important video topic but are your viewers going to click and watch?
If not, you need to shape it into something they will.
How can we do that?
Social hacking is often seen as a short-term tactic.
Making content about a trend to ride the attention.
But it can also be a great way to make ideas appealing to your audience...
‘Long term’ trends exist and they aren’t going anywhere.
🔲 Creators (e.g MrBeast)
🔲 Celebrities (e.g Elon Musk)
🔲 Companies/products (e.g Apple)
🔲 Society (e.g Crypto)
Think about what your audience is interested in and how you can shape your idea around it.
Great test = thumbnails
If you can’t turn your idea into an interesting thumbnail It’s a 🚩
That’s one of the benefits of thinking about the thumbnail before you create the video.
Can you package your idea in a visually compelling way?
If not, how can you adjust it to do so?
Social hacking = better thumbnails
By shaping your idea around something appealing you can make it the focus of your thumbnail.
They made MrBeast the focus and creatively incorporated the idea of fractional ownership.
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Making Content People Want
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