For every genius idea you think you have, 100+ people are trying to build the same thing.
And with AI, the barrier to entry is essentially 0.
Now, the companies that win the most are the ones with compelling online voices.
At the earliest stage - when everyone's MVP was built in 2 months - marketing and distribution is the moat.
You could have the best product in the world.
If no one knows about it, it means nothing.