WHO SAYS SEARCH TERMS HAVE TO BE WORDS 🪩 💛💚?

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23h (edited) • 🎉 WINS

's recent post about her Daily Gems 💎, I shared how I’ve been using little custom emoji combos as search terms, to help my RoomMates find bundles of related content in a feed that’s grown to more than 500 posts in the past nine months.

@Lindsay MacGregor

asked if she could borrow this idea for her own Community. Of course, my answer is "Of course!"

I thought I’d share this more formally here with some screenshots to explain it further, in case it’s useful for anyone else who wants to give it a try…

My Skool is all about colour, so the feed is very colour-FULL, but there are only so many colour words and many of them apply to lots of posts.

My Premium content posts get labelled with a 🪩, and I have a Category called '🪩 PREMIUM’ that will call up all the posts related to that Premium Tier content.

But I can filter that down even further using colour-coded hearts, with posts that relate to specific colour-themed Premium Classrooms.

For example, one of my Premium Classrooms is called '🪩 💛💚 THE YELLOW-GREEN ROOM' (first screenshot).

If someone searched the Community using just using the word ’Yellow,’ they’d get 259 results (second screenshot), or ’Green,’ 182 results.

Even 'Yellow-Green' together has 48 results (third screenshot). They could filter by selecting the '🪩 PREMIUM' Category, but that’s still spills onto Page 2 of the feed with more than 30 results.

The Yellow-Green Room has seven lessons, each one links to a post in the Community, and each post title starts with the same set of three emojis: 🪩 💛💚. You can find all seven posts (and only those seven) by using the '🪩 💛💚' emojis as the search term (fourth screenshot).

With only ten spots for Categories, I don’t have enough to make them 'colour-coded,' so creating unique search terms with emojis is a great way to add eye candy to your post titles (easy to find in the scroll), and a fun and effective way for your members to be able to filter your feed.

Can you think of ways you might be able to bundle your content using emojis in your post titles and sharing them as search terms?

If you give this a try, please be sure to chime in here in the Comments and let me know how it goes!

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