For a while, I was doing what most people do. YouTube video, CTA, landing page, opt-in, email list. The standard funnel. It worked okay. But okay wasn't good enough when I looked at the drop off between click and sign up. So I tested something. Instead of sending people to a landing page, I started sending them directly to my Skool community, where my lead magnet lives inside the classroom. Conversions went up. Noticeably. And here's the part that made it even better. Because I'm on Skool's pro plan, every new member who joins automatically gets added to my email list. So I'm building the community and the list at the same time, with zero extra steps. Two birds, one stone. If you want to try this yourself, here's the basic setup. Step one. Create a search-based YouTube video targeting a specific phrase your ideal member is already looking for. Step two. Put your lead magnet inside your Skool classroom, locked behind membership. Step three. In your video CTA, send people directly to your Skool community link, not a landing page. Step four. Connect Skool to your email provider using the pro plan automation so every new join captures the email automatically. That's it. No complicated tech stack. No leaky funnel. Is anyone else here using Skool as their primary lead magnet destination? Would love to know what you're seeing.

I was doing great with the 10+ activities a day! And then yesterday I got sucked into a hyperfocus on re-designing my website and I totally forgot to do anything other than replying to comments in my own space 😭 So, today I start over from day 1. I will get that flame, somehow, someday 😂

I started my Historical Fiction Club on 19 March and got to 50 members yesterday, exactly a month later. I'm pretty pleased with that growth for a little niche hobby community. Here's what worked for me: ~ Sending personal invitations. I sent individual DMs (some parts personalized, some parts copy-pasted) on Instagram and Facebook to people I suspected would be interested. This was my biggest source of members. ~ Posting a couple of times each on Facebook and Instagram. ~ Sharing in my email newsletter (and in a couple of related email lists I run). ~ Posting in related Skool groups (Skool was my second biggest source of members). ~ Asking current members to invite friends they thought might be interested. ~ Running a contest to encourage members to invite new people. The prize was a US$50 gift card to a bookstore of the winner's choice, which makes sense for a community of book lovers. I haven't run ads because this is a hobby community and I can't justify spending that money on it, but if this were a business, I'd for sure try running Meta ads! What have you tried? What's worked?

I'm at 51 members. Conversion rate is up to 17%. And I'm ranking in discovery, getting members from Skool - so naturally, more engagement. Not a fan of the category being called "self-improvement." No one needs improving, that's so 80s. Think I'll make a post asking it to be "personal development" instead.

@Elizabeth Ruxton joined 30-Day Skool Hackathon yesterday, 30 March! She has made an introduction in the Welcome post right away. And when I provided her quick video feedback on her profile and about page, she immediately took that feedback and changed her profile! Elizabeth, you are winner!!! Everyone, here is what is going to move the needle: - listen to feedback = be coachable - take action fast = experiment and see what works It is as simple as that. If you do that, you will win 🏆