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Owned by Des

The Content Revenue Lab

1k members • Free

Build full-time income from small YouTube audiences. I did it in under 4 weeks with The Electric Oracle. Teaching 40+ creators the same systems.

Skool Monetization Lab

229 members • Free

Turn your Skool community into $1K-$5K/month - even with just 0-50 members

Memberships

Skool Events Daily

386 members • Free

Empowered Investor Pathway

7 members • $5,000

YouTube Mastermind

39 members • $2,000/year

41 contributions to 30-Day Skool Hackathon
Showing Up is My #1 Strategy!
live events is your accelerator for growth. because they help you boost your know, like and trust factor in a matter of minutes. now, live events are not easy. but doable. i shared my experience and what i do on first ever Skool Events Daily podcast. honored to be the first guest. great conversation with @Des Dreckett ! where do you struggle with live events? ⬇️ ps love the cover image, for sure use it for my own podcast.
0 likes • 13m
@Lidia Axe 💯
1 like • 12m
@Zena Ryder I'll let you into a secret. I think we all still do. Even if we're not presenting, but having someone else present. You still feel the same nervousness.
What's holding you back?
since i started my third community (this one), and with all personal crap going on, i CONSISTENTLY feel like i am falling behind. anyone else feels the same? if so, the bigger question is WHAT's ACTUALLY HOLDING YOU BACK? ⬇️ honestly, you do not even need 3 communities to feel that. even one is more than enough. cause there is life/family, there is job, and there is this: - you run around like hamster in a wheel trying to handle traffic, engagement and monetization - you tend to do easy tasks , familiar tasks - but not the strategic or boring or scary ones - you easily get distracted, by shiny new communities, new tactics, new videos... and the list goes on and on. days, weeks, months go by and still stuck with - <100 members, no traffic - low engagement, unhappy members - no/low monetization, no money in the bank and lots of guilt and disappointment. i have been through this cycle not once with my online businesses. so, i know i don't want that. and for this evolution of my business, i am not letting it happen again. ➡️ enough pep talk, it's action time i am finally dedicating today - this Friday - to setting up Claude Cowork, so i can connect it with my Notion, in order to: - work on my strategy first (cause it feels like the biggest block right now): the business evolved, so the business model needs an upgrade and it will take me forever to do it manually; that's where AI would be most helpful and then - help me choose and execute the important tasks - help me track commitments to other ppl and execute them on time - help me design and implement better business processes: onboarding, tracking, CRM, project and task planning and review. i pretty much starting from zero with Cowork. i tried it before, but without a proper set-up/systematic approach. it did not really worked. i just abandoned it. i believe it will be useful to document my steps, so you can follow them. not theoretical things, actual steps to set it up and start using it right away. i also selfishly using this as an accountability thread.
What's holding you back?
3 likes • 1d
This sounds great @Lidia Axe, and I love the fact that you're thinking about documenting it :)
3 likes • 1d
@Lidia Axe Absolutely! Bloody great advice.
How to fail miserably and close your community. Anti-case study.
last case study i did, you liked it. here is one more. this time it's actually anti-case study: what i do not recommend doing. shout-out to @Des Dreckett - founder of the Content Revenue Lab - who brought this to my attention. let's meet Dee: - Dee has (had) Undeterred community on Skool - it used to be a free community, when i joined. and it had i think 800 or more members (can't remember) - he was trying to sell high ticket 1:1 or group to his members then, Dee went on a wild hunt 🏹 - he decided to remove all inactive members and got it down to 250 members or smth, cause he said he is not interested in lurkers and it should improve engagement and ranking of his community (that failed) - then, he decided to make his free community paid, and turned it into $75 /month - promising to kick ppl out shortly , if they don't want to pay. at this point i left. (that did not work either, apparently) - today, now, he decided to pause/close his community permanently i do not know exactly what was/is going on in Dee's head. i can only infer from what i see from the outside. ‼️ what we all can learn from this case study‼️ what i see, he was pretty consistent on Skool - posting, commenting, participating in other communities. he invested a lot of his time & energy on it. but i think here is where he went wrong: he thought he can sell high ticket right away and he expected different conversion numbers/ conversion time. and he did not have a clue how community plays a role in his business model/funnel when i observed Dee, i noticed too much agony, unrealistic expectations, and just lack of basic marketing and business strategy. sorry, Dee (he left my community btw). the bottom line: - he worked on tactical level, strategy piece was missing - the expectations were off base - nurturing takes time, long, long time - maybe the community vehicle is not the right vehicle for him and he needs to find a better one - final point is, he says he will do content instead. if he thinks content game today is easier - good luck!
How to fail miserably and close your community. Anti-case study.
3 likes • 2d
@Lidia Axe I was actually quite sad to see Dee go. Don't get me wrong, we very rarely saw eye to eye on so many different topics and perspectives, but it was different, and I respected that. I'm not the biggest fan of removing members from the community because they aren't engaging or interacting. I have sold so many products and services to members who have never engaged or interacted, so this move is a little silly to me. I'm also a big fan of grandfathering existing members into my community. If I switch tiers or increase the price on anything, I like to grandfather my existing members in to thank them for their support in my early days. So removing members because they didn't fit a profile just didn't sit right with me. That said, I would never tell anyone what to do in their community, just as I wouldn't want them to tell me what I should do in my community. I respect his decision, and I wish him all the best!
What Happening Across Skool THIS Week
yet another week passed. where did the time go? 😅 ➡️ that means it's time to plan next week's schedule. find this week's edition here or via pdf below thanks to @Heather Wilson & @Des Dreckett for keeping us up to date. ⁉️ what's going on in your group this week? pls share ⬇️ p.s.make sure you join Skool Events Daily (affiliate link) to promote your group's events.
What Happening Across Skool THIS Week
3 likes • 6d
@Heather Wilson @Lidia Axe knows her stuff!
1 like • 5d
@Lidia Axe Nice one!
💰 Help Me to Help You!
my MAIN goal for everyone in this community is go through Hackathon lessons and - launch a free/freemium community - grow it to 100+ members - become ready to monetize i am personally interested in you reaching this goal because: - i love helping ppl (and i see too many stuck at this stage) - once you reach that goal, you are ready to join my paid community - Community Income Mastermind (this is how i plan to make money on Skool) - i want this group to grow and your success = this group's growth and success so, very SELFISHLY, i want as many of you as possible to GRADUATE - finish the Hackathon: launch and grow your Skool community to 100 members. everything i do is to help reach this goal: for you, for me, for us. i introduced bunch of free live events for July. so far pretty unsuccessful - just one person showed up: shout out to @Carin Chantel and our fun conversations. keep in mind that she is a member of my paid community as well. now, there might be many reasons for that. but i have zero patience and desire to continue things that do not work. so i need your help on how to help you best. please answer below + comment below, what would be MOST helpful for me to do to heal you & me to reach your goals ⬇️
Poll
15 members have voted
💰 Help Me to Help You!
4 likes • 9d
@Lidia Axe That's a good point. If it's pitched as "another call", then that would make sense. Members make choices based on a bit of FOMO.
3 likes • 9d
@Mary Nunaley That makes sense 👍
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Des Dreckett
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