The 3 Deadly Sins of a Productize Coaching Business

Zac Hansen

21d • General discussion

Happy Sunday,

I'll be frank…

This month has been "good" and filled with lessons.

Still going to hit 30K in revenue so that's ✌️

But I know I could have done significantly better IF I made a few critical distinctions in my offers and the market.

So to help you ensure you don't make the same mistakes I do, I've got a few deadly sins that you must never make if you want to run a lifestyle Productize Coaching Business.

#1: Homework

Shout-out to James Kemp for this one.

I remember on a coaching call last year he said "I don't do homework for clients".

An important frame that is mission critical if we are focused on protecting our time.

What this means is that we are not spending time away from answering q&a messages or hosting calls to do any work ourselves for clients.

I made this mistake this month when I thought I could work with folks to create their Micro Offers.

And although they are all great people, I've lost money on my time compared to launching more ads/offers.

Or even the opportunity cost of taking on a new partner in our publishing side of the business.

So an important rule is to ruthlessly protect your time.

Either build an agency and charge 10X what you're charging now so team can handle all fulfillment or charge to hit the vision as fast as possible without involving you working overtime.

Which leads to 2…

#2: Obsessing Over Competition

Who is Tony Robbins competitor?

You could probably list a few people but the guy is going to pull an 8 figure launch at the end of this month with his event.

If he compared himself to every NLP Practitioner he would be a commodities therapist like most of those folks are.

Instead, he's just "Tony Robbins".

Same goes for you.

This is not a stage of achievement, it's simply a decision.

The number of people who buy my stuff based on my "vibe" must be 3/4 of my business.

Vibes sell baby 😎

My mistake was I saw competitors offering dirt cheap AI funnel builds which resulted in…homework for me because I see the flaws in the copy & offers it created.

If I just followed what I was doing and positioned myself as the Productized Coach, I would have launched an offer that would have set my own stance in the market.

And I would have come up with an alternative better way to deliver client results with AI without...homework 😂

Finally the worst one of all...

#3: Not focusing on getting buyers

Because of homework, I paused everything and focused on delivering client results.

Which then slowed down...everything.

In our new venture of partnering with experts, our offer is getting 20-30 buyers per day.

Right on target to hit 100K/month run rate.

The math is simple.

Whatever your target income is, divide by your Productized Offer LTV to figure out how many clients/month you need.

Divide that number by 3% and that's how many buyers you need per month to hit that target.

Simple math.

Sharing these so you don't make the same mistakes I did.