So I followed Evergreen Ads recommendations here and it was great, I was getting 10-15 sales per day in the beginning then it tapers off. So I make another version after 1-2 weeks especially when Frequency hits 5. But recently I notice is that META complains of "audience fragmentation" when I copy my ads to another audience. My set-up is 1 Campaign for 1 offer _ with 2 ad sets (one broad and one narrow) _ with 1 flexible ad each (Evergreen Ads setup). And recently, Meta is telling me my campaign is suffering from "audience fragmentation" since the ads the basically the same (with slight changes in wordings), just different audience. Anyone else experiencing this? Also, last December and January, my acquisition cost went from 38% (cost per sale relative to product price) up to 53% in December and 73% in January. I thought it was due to the holiday increased ad costs. Anyone else seeing increased acquisition costs?

I got into the Evergreen Ads complete system after seeing an ad on FB about getting inconsistent sales. I already have a couple of offers - I just struggle with FB ads. I'm actually profitable most days, just that I can have one ad creative get 5 sales in 1 day, and nothing for the next few days. Where should i start? I already watched the Evergreen Ads 2.0 1hr+ Workshop, but still unclear on the next steps. Is it a "volume of creatives" game in ONE Campaign vs increasing ad budget? I find that I'm more profitable with lower ad budgets ($10-$15/day converted to local currency - since I'm also targeting local audience - I'm in the Philippines) vs if I increase my ad budget to $20+ per day. Hoping to do things differently and get better outcomes!