20d • General discussion
The closest thing to immortality in business
Imagine creating content decades ago that suddenly gets 600 million new sets of eyeballs without pitching thousands of companies, delivering on deadlines, or navigating scope creep.
That’s what just happened to content creators who licensed their work to Getty Images.
Getty just signed another AI partnership, this one with OpenAI.
They dropped their entire content library inside ChatGPT where 600 million people search every single month.
That is MILLIONS of images and videos that have been in Getty’s library since nearly the beginning of photography itself.
Images from the 1800s sitting alongside a photo uploaded last week.
All of it just got 600 million new sets of eyeballs.
Some of the photographers who created that older content aren’t even alive anymore.
Still getting new eyes.
It’s so easy to look at old content and see a project that didn’t work.
Something to replace.
Something to scrap and move beyond.
Getty looks at the same content and sees an asset.
Getty keeps finding new people willing to pay for access to the same image.
Newspapers.
Magazines.
Advertisers.
Publishers.
Websites.
Designers.
Perplexity.
OpenAI.
Who knows who’s next?
Which makes me think about all the courses, recordings, and frameworks, sitting in personal libraries right now.
While creators are asking, “What do I create next?”
Getty keeps asking, “Who wants what we already have?”
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The closest thing to immortality in business
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