“I own Hulk Hogan, Hulkamania, Hulkster. I’m one of the few guys who own the name, rights, trademarks, and licenses. Vince (McMahon Sr) goes, ‘I want you to be Hulk Hogan.’ ‘What does Hulk Hogan mean?’ ‘Ivan Putski for the Polish Americans, Bruno Sammartino for the Italian Americans, Chief Jay Strongbow for the Native Americans, and Hulk Hogan for the Irish Americans.’ Vince (Sr) gave me the name. Vince Sr dies, Vince Jr takes over. Right when Hulk Hogan takes off, we get a call Marvel comics. ‘You’re infringing on our mark. Reasonably similar. We’re going to sue you, put you in litigation.’ We let them have the name, didn’t license the name. I only had to pay them one-tenth of 1%. That went from 1985 to 2005. In 2005, it’s over. Now, I can’t use Hulk Hogan anymore, and I’m red hot in 2005. I went to my attorney, ‘I don’t give a damn what deal you make, you’re going to make a deal because I need the name.’ What happened was, I got a one-year extension and I had to pay them 30% of everything I made. Movies, TV wrestling, they got 30% of everything, but if they decided to sell the name, they had to give me first shot at it. They couldn’t sell the name or do anything. Fair market value. All of a sudden, Marvel Comics gets in a bitchfest with WWE about intellectual properties, that they can’t re-air old Hulk Hogan matches. Marvel Comics lost. They owe Vince $35 million. They made a huge mistake. They said, ‘Instead of paying $35 million, how about we give you the Hulk Hogan name.’ I heard about it and went, ‘You screwed up now.’ Now, I don’t have to pay $35 million for the name, you have to sell it for me for fair money value,’ which is only $750 grand. I bought the name back. Vince wanted to buy the name from me. ‘Nah, I got this one.’ I bought the name back and I own everything.“ - Hulk Hogan

So I sent my first Shogun Method email out to a list owner and here we are with the first deal done! He only has a small list of 3,000, but after his first reply asking about how much I was prepared to pay, I used (virtually copy and pasted) the 2nd email template from the Shogun Method to reply and we have a deal at the price HE suggested. 3 separate ads in his weekly newsletter. Total cost for 3 ads to his 3k subscribers?... $50 bucks! Hmmm. Reckon I might use the Shogun Method a LOT more! Thanks @Travis Sago

Travis just shared how he’s licensing PSM in Germany. @Eric Bakey asked a great question in the comments, in which Travis replied a great answer, which inspired me to ask AI to list some fun advantages of licensing vs real estate. Here’s what it gave me… A heads up, I sense its bias in the answers and in no way did I prompt it that way 😆 Ok, maybe a just a tad. No offense meant to any RE agents in the group. 1. Infinite inventory - It's like having a magic Xerox machine for houses! You can rent out the same digital property multiple times. 2. No physical maintenance required - No more cleaning up messes or fixing broken stuff. These houses exist in digi land! 3. Higher commissions - You get a bigger slice of the money pie. Typically 30-50% of royalties vs. 5-6% on property sales. 4. Global reach - Not limited to local area. It's like having a teleporter that zaps you anywhere in the world to make awesome deals! 5. Lower barrier to entry - No licensing exams or courses required. You just need to be good at striking up conversations and making deals, like trading baseball or pokemon cards. 6. Easier scalability - You can handle tons of deals without getting super tired. 7. Greater passive income potential - Money keeps coming in even when you're sleeping or playing video games. Royalties can continue for years with little additional work. Make money while you sleep, just like those late-night infomercials promised. 8. Flexibility - You can work from the beach or your treehouse if you want to. Ditch the cubicle farm. 9. No need for large upfront investments - You don't need to break your piggy bank to start. Your brain is your best tool! 10. Opportunity to work with diverse types of intellectual property - You get to play with all sorts of cool ideas, like a treasure chest full of different toys. 11. Potential to create your own IP in the process - Sometimes you might even invent your own cool stuff while working. It's like building with LEGO!

I'm sure there's Rockstars here quietly working behind the scenes. If you're up for throwing back the curtain? I'm curious what licensing plays you're working on. Got a product or program you've licensed out already? Or something cooking but not ready yet? If you care to share? Let's hear it. Who knows, maybe your next partner's looking for you here.

I met a guy who has a FB page with a massive following. The niche is not commercial in any way. (It a history page) He is looking for ways to monetize the page beyond what FB pays him for ads. His idea was to create a coffee brand but I told him he is better off reaching out to active followers and asking them what they would buy if he offered it. Any ideas?