My AI offer already worked. Only problem was the sales were coming in a little too slooowww for me. I knew I didn't have a Prahdukt problem. I had a reach problem. The people who needed my tool the most had no idea I existed. And I wanted to get in front of a bigger (warmer) market without bleeding for it. Solar companies. ☀️ A whole market of them. The grind says build a list, run ads, cold-email a hundred doors. Nah. 🙅 I went looking for the one guy who already OWNED the room. So I hopped into a few solar Facebook groups... Same name kept popping up. One "influencer" every solar owner seemed to follow. So I did my homework. 🔍 Turns out he wasn't just an influencer. He ran a data aggregation company. A whole network of lead-gen sites that funneled leads into his software, which then dispersed them to his solar clients. Read that again. ✅ He already had the audience. ✅ He already had the connections. ✅ He already had the exact companies I wanted. And here's the part most people walk right past... His business only made money when those solar companies WON. So I didn't pitch him. I partnered with him. One short coffee date and I showed him the natural fit: His lead-gen pours people in the front door ... my Database Reactivation AI works the back door. Quietly reviving the ones who slipped through. The folks who were interested once, then went cold. His whole funnel. Every leak plugged. 🚰 I proposed a risk-free, performance-based deal, so he and his clients had ZERO downside. Without missing a beat, he introduced me to 3 of his biggest clients (whales in this space). A few weeks later my AI was living in their systems, booking meetings for their reps on auto-pilot. One of those clients did $147,000 in sales in a few weeks... 🔥 from a list their reps had already talked to and given up on. My cut? $15,000. 💰 I never sent a single cold email to a solar company. I found one guy who already had the room... and we built something neither of us had alone.

Every band's got a song they're sick of playing. But it's usually the one still paying the bills... I was re-watching Travis' "New Money From Old Courses" and a lightbulb went off. "rental income beats sales income." Sell a thing once, get paid once...but rent it? You get paid every time it plays! Which got me thinkin' about how songs actually work. A band or artist cuts a hit. The local station spins it for a season. Then it goes quiet.... But the band doesn't panic and re-record it... They don't tour harder to squeeze the same town dry! Instead...they license it. 👉 Now it's in a car ad. 👉 A Netflix scene. 👉 Somebody's wedding... ...the band didn't lift a finger... Yet the checks still clear while they sleep! Now look at the quiet stuff we're all sitting on. The course that cooled off. The membership that leveled out. The tool that's already selling just fine. (my own drive's got a few of those collecting dust, so no judgment lol) None of it got tired. It just finished its run on the only station that ever played it...OURS. We don't need to "lock in" and push it harder... We need to get it on a station we don't own. Travis proved it small: He had a sales letter sitting on the shelf and rented it to a partner. He does none of the selling, none of the delivery, and none of the traffic and collects $150 sales pop every time the sales letter does its thing. A royalty check for a song he already wrote! 🎸 So the move was never "make more hits." It's getting what we already built spinning on someone else's station... The only question left is who's station we get on (and how we open those convos). Let's go, Jay P.S. Jimmy Buffett wrote "Margaritaville" in 1977. He passed in 2023. That one song still licenses a $2.2 BILLION empire... restaurants, a beer, a tequila, even retirement communities. He's gone. The royalty checks aren't. One old song clocks in every single day, and it hasn't needed him ONCE to punch the card.

Last post, we talked about how we pull up a chair next to the right player without coming off like a creep. I promised I'd show you how to turn that into a stupidly-easy YES. So here we are. We did it right. We walked up handing him a win, not begging for one. He's curious. He's leaning in. And THIS is the exact moment most of us snatch defeat from the jaws of victory. Because the second someone leans in, every instinct screams: lock it down. Before the mojo got strong in me, I was the poster child for this. The whole enchilada would come flying out at once: "𝘚𝘰 𝘐 𝘸𝘢𝘴 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨… 𝘭𝘪𝘤𝘦𝘯𝘴𝘪𝘯𝘨 𝘥𝘦𝘢𝘭, 𝘥𝘳𝘰𝘱 𝘮𝘺 𝘵𝘰𝘰𝘭 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘧𝘶𝘯𝘯𝘦𝘭, 𝘴𝘱𝘭𝘪𝘵 𝘵𝘩𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘧𝘰𝘳𝘦𝘷𝘦𝘳, 𝘴𝘪𝘨𝘯 𝘢𝘯 𝘢𝘨𝘳𝘦𝘦𝘮𝘦𝘯𝘵, 𝘢𝘯 𝘕𝘋𝘈… 𝘮𝘢𝘺𝘣𝘦 𝘭𝘰𝘰𝘱 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘢𝘸𝘺𝘦𝘳𝘴?" And you can watch it happen in real time. Eyes glaze. Shoulders climb up to the ears. And out come the four most expensive words in business: "𝘓𝘦𝘵 𝘮𝘦 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵." (Which, for the record, is the polite version of "get the hell out of my face.") The match was PERFECT. Ace, King, Queen, Jack… all hearts. The 10 he's missing is right there in my hand. So what the heck went wrong? Picture proposing marriage to someone you met four minutes ago. Asking her middle name so you can book the flight to meet your parents. Reading her the names of the eight kids she's going to birth for you… Unless something’s wrong in her upstairs noggin’... She's going to bolt. Soulmate or not. But coffee? "𝘌𝘩, 𝘴𝘶𝘳𝘦. 𝘞𝘩𝘺 𝘯𝘰𝘵." That's the entire game with these deals. In the Mojo universe… We don't propose. We ask for coffee. Coffee sounds like a ridiculously small ask: "𝘏𝘦𝘺, 𝘐 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘬. 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘺𝘰𝘶𝘳 𝘱𝘦𝘦𝘱𝘴 𝘸𝘪𝘭𝘭 𝘥𝘪𝘨 𝘪𝘵 (𝘢𝘥𝘥 𝘸𝘩𝘺 𝘺𝘰𝘶𝘳 𝘵𝘰𝘰𝘭/𝘤𝘰𝘶𝘳𝘴𝘦/𝘸𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘴𝘰𝘭𝘷𝘦𝘴 𝘵𝘩𝘪𝘴 𝘣𝘪𝘨-𝘢𝘴𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘵𝘩𝘦𝘺 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘳𝘪𝘥 𝘰𝘧𝘧)... 𝘉𝘶𝘵 𝘺𝘰𝘶’𝘭𝘭 𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘭𝘺 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘢 𝘩𝘦𝘳𝘰 𝘧𝘰𝘳 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘥𝘦𝘢𝘭. 𝘓𝘦𝘵'𝘴 𝘵𝘦𝘴𝘵 𝘖𝘕𝘌 𝘵𝘩𝘪𝘯𝘨. 𝘋𝘳𝘰𝘱 𝘮𝘺 𝘵𝘰𝘰𝘭 𝘣𝘦𝘩𝘪𝘯𝘥 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘭𝘪𝘯𝘬 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘦𝘮𝘢𝘪𝘭.

Travis dropped a post in Ronin that's lived in my head rent-free. He shared his actual ChatGPT convo researching a partner. Had it build a "client-ready report"... then DM'd it to whoever raised their hand. The principle under the whole thing? "We dig with our eyes and ears. Not our mouth." Research someone so well the conversation opens itself. Loved it. There was just one problem... (and it was 100% me) I used to spend an afternoon doing that exact dig on ONE dream partner. Stalked the LinkedIn. Skimmed the IG. Watched two YouTube videos on 1.5x speed. Took notes in a Google Doc that looked like a crime scene board lol Wrote what I thought was a killer DM. Still got ghosted. Here's the thing... For me, my ADHD was the bottleneck. 😂 I'd open 30 tabs, fall down a rabbit hole about their dog, and resurface a few hours later with zero energy...then ghost MYSELF on the send! So I got fed up... and built something that runs Travis's whole dig on autopilot for me. Takes about 2 minutes. Cost to run? $0.035. Three and a half pennies. And before you think "oh great, another AI wrapper that spits out generic summaries"... Nah. This thing is built different, and it's NOT an n8n workflow: 👉 Finds every platform they're on (even the ones Google won't surface) 👉 Scrapes their actual content (YouTube transcripts, IG posts, the works) 👉 Pulls the frameworks they teach, their courses, their offers 👉 Maps their audience's pain straight from the COMMENTS 👉 Drafts the opener DM in their language, not mine Ran it on a creator named Isabella who teaches online business. Pulled her "TAP Framework" (Trouble, Appetite, Purchasing power), ripped through three full YouTube transcripts, surfaced that her audience keeps griping about "platform dependency risk"... all while I made a cup of joe. ☕️ That's when it landed for me. The research IS the pitch. When you show up in the DMs already knowing someone better than they'd expect a stranger to know them, the opener writes ITSELF. The coffee date's basically booked.

Imagine creating content decades ago that suddenly gets 600 million new sets of eyeballs without pitching thousands of companies, delivering on deadlines, or navigating scope creep. That’s what just happened to content creators who licensed their work to Getty Images. Getty just signed another AI partnership, this one with OpenAI. They dropped their entire content library inside ChatGPT where 600 million people search every single month. That is MILLIONS of images and videos that have been in Getty’s library since nearly the beginning of photography itself. Images from the 1800s sitting alongside a photo uploaded last week. All of it just got 600 million new sets of eyeballs. Some of the photographers who created that older content aren’t even alive anymore. Still getting new eyes. It’s so easy to look at old content and see a project that didn’t work. Something to replace. Something to scrap and move beyond. Getty looks at the same content and sees an asset. Getty keeps finding new people willing to pay for access to the same image. Newspapers. Magazines. Advertisers. Publishers. Websites. Designers. Perplexity. OpenAI. Who knows who’s next? Which makes me think about all the courses, recordings, and frameworks, sitting in personal libraries right now. While creators are asking, “What do I create next?” Getty keeps asking, “Who wants what we already have?”