Picture a guy at his desk at 9pm... answering the same demo question for the eleventh time today.
His AI tool is a hit. And that's exactly the problem.
It works. Realtors love it. It writes a gorgeous listing description in about nine seconds flat.
And he's selling the thing... one realtor at a time.
A DM here. A demo there. A "let me follow up next week" he actually has to remember to follow up on.
Real money hits the account. But every single sale eats a chunk of his day.
And the math to a bigger market is brutal.
A couple million realtors out there. He'd be sliding into DMs until the sun burns out.
Hmmm...
Here's how I'd play it instead. And first, I'd forget the tool even exists for a second.
Somewhere out there is a woman who coaches realtors.
5,000 of them hang on her every email. They buy whatever she points at, basically every week.
She's already got the exact room a builder would need three years and a million cold DMs to build.
So I don't chase realtors.
I bring HER something her people will love.
"Hey, not sure this'll land, but I think your agents would eat it up... and you'd look like the one who found it for them.
Let's test one tiny thing.
Drop it behind a single link in your next email.
A few bite, we both know we've got something."
One email.
That one email puts the tool in front of more perfect buyers than a year of DMs ever could.
Her people buy. She looks like a hero to her own list. And a slice comes back every time one of them says yes...
...whether he's grinding at his desk or flat on the couch watching his show with a cold one.
Same tool he already had. He just quit selling it one handshake at a time, and let someone else's room do the heavy lifting.
So, genuinely curious...
What's the tool you've already got quietly winning in a small room? And whose room out there is packed with the exact people who'd love it?
Drop it below. Let's find your realtor coach.
But then... what do I know. I'm just the boring-label guy who got weirdly obsessed with royalty math.