Aug '24 • General discussion
Write SHORTER T1s!
As a general rule of thumb...
We want T1s to be like a mini-skirt!
SHORT!
But leave a little bit for the imagination...
The smaller the audience...
The newer the offer is to us...
The shorter we want the T1.
Here is a short one I whipped up in 3 minutes for a coaching offer:
*******************************************
Subj: the roadmap from $100k to $500k a year
Coaches who find hitting $100k a year pretty easy...
Don't know how close they are to $500k a year!
Adding only 16 new clients at $25,000 each mints $400,000 extra a year.
for ya math nerdz, that's 1.33 clients per month.
Where do you find $25,000 clients?
That's the simplest and most surprising part.
Hint: We don't do it by posting more and more content.
We're taking our next group of $100k superstars and guiding them on the roadmap to $500,000 a year.
Would you like to join us?
CTA
SIGN OFF
******************************************
If this doesn't get responses...NOW I can troubleshoot it.
I don't know what went wrong if it's fifty-eleven paragraphs long.
In the offer dial-up stage...
👉👉Conversations are more important than SALES.
When do we write LONGER T1s?
AFTER we've got the offer dialed in...
AND...
We've got a huge audience where we actually want to CHOKE OFF response.
Figuring out short, benefit-only T1s was a blessing for me and my team.
We try and keep them one page or so in a G Doc.
MORE only makes more work for all of us AND we don't figure out what our audience REALLY wants.
When we write 3 short T1s we might get...
Email 1: 13 responses.
Email 2: 5 responses
Email 3: 85 responses
Now we know what they REALLY respond to.
NOT what we think they will and then drown out by 7 pages of details.
SAVE the details for AFTER the T2.
We want CONVOS!!
Let DATA make our decisions.
Not tryna whip up the William Shakespeare of T1s 😀
Rooting For Ya,
Travis
63
21 comments
Write SHORTER T1s!
Leaderboard (30-day)
1
+139
2
+119
3
+111
4
+85
5
+83
Powered by