Mar '25 (edited) โข General discussion
When My ๐๐๐ซ๐ญ๐ง๐๐ซ'๐ฌ ๐๐จ๐ฌ๐ Was ๐๐ฅ๐จ๐ฐ๐ข๐ง๐ (๐๐ง๐ I Was ๐๐จ๐จ ๐๐ฎ๐ฌ๐ฒ ๐๐ข๐ญ๐๐ก๐ข๐ง๐ ๐ญ๐จ ๐๐จ๐ญ๐ข๐๐)
How understanding your customer's "glowing red nose" is the key to conversion.
But I'm gonna tell you where I f*cked up my first 50 coffee dates...
I was so focused on the CUSTOMERS being Rudolph...
That I completely missed the reindeer sitting right across from me.
(And I don't mean that in a mean way. Though some of my early prospects DID look slightly hooved... ๐ฆ)
Here's what I mean...
That business owner you're meeting?
They've got their own version of a glowing schnoz.
And it ain't just about their "dead list."
Sometimes it's the sales team that just quit...
Leaving them handling calls at 9PM while their kid's basketball trophy collects dust.
Sometimes it's the upcoming payroll they're stressed about...
While their new funnel gets "reviewed" by the 47th Facebook rep this month.
(Seriously, does Meta just hire new people every 12 minutes?)
And sometimes... it's just the guilt of having thousands of people who trusted them...
But they haven't delivered value to since Bitcoin was actually worth something.
Here's the crazy part:
Even though we're offering to take ALL the risk...
To test something they're not using anyway...
There's usually some deeper shit keeping them up at night.
And until you understand what that is...
You're just another marketer with a "revenue opportunity."
(By the time I learned this lesson, my son had graduated from "dada" to "dad, you're embarrassing me.")
What I've learned is simple:
Shut up about the money.
Ask what solving this would actually MEAN to them.
Then actually listen.
The partnership part gets way easier when you give a shit about their success.
Instead of just trying to "close a deal."
I just want you to win,
Marcus
P.S. Next coffee date, try LISTENING for what matters to THEM before pitching what matters to you.
Been shocked how many different answers I've heard. And how none of them were "I really want some random marketer to monetize my list." ๐
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When My ๐๐๐ซ๐ญ๐ง๐๐ซ'๐ฌ ๐๐จ๐ฌ๐ Was ๐๐ฅ๐จ๐ฐ๐ข๐ง๐ (๐๐ง๐ I Was ๐๐จ๐จ ๐๐ฎ๐ฌ๐ฒ ๐๐ข๐ญ๐๐ก๐ข๐ง๐ ๐ญ๐จ ๐๐จ๐ญ๐ข๐๐)
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