Jul '24 (edited) • General discussion
The 60/30/10 Chill Pill 💊
Everyone kung-fu fighting with copywriting...
Totally not necessary to stress...
Especially on a test!
When you feel anxiety well up...
💊💊💊Please take this 60/30/10 Chill Pill 💊💊💊
👉👉👉60% of the sales success is the PEOPLE and affinity with the list/audience owner.
Do they have a DESPERATE PRESENT PAIN that is COSTING THEM way more than the solution to keep?
What is that DPP?
What is it costing them? (TIMER)
What are they doing to try and remove the pain now? How is that making things worse?
Are they willing to "talk" about it?
If they aren't willing to talk about it, if they aren't doing anything about the pain now, it isn't very desperate.
If you send out a T1 and get little response, or the responders are tight lipped...
CHILL!
9 TIMES OUTTA 10 IT IS NOT YOUR COPY!
Shorten your next T1...put in only OVERT BENEFIT and try again.
If you send 2 or 3 T1s and nuttin'
CHILL!
It's just time to flip the coin. 🪙
Flip it and go get another one.
There are endless opportunities!
👉👉👉30% of the sales success is the OFFER!
YOU shouldn't be CREATING a new offer on a first date.
The offer should already be CREATED and PROVEN TO SELL.
What you are looking for is how is it ALREADY a new and clearly desirable way out of their DESPERATE PRESENT PAIN?
If you use even HALF of Smart P. Timer you will kick ass over even the most seasoned marketer.
Even focusing on removing PRESENT PAIN rather than FUTURE GAIN will double and triple conversions. I'd say, 90%+ marketers talk about their deliverables and/or future gain.
👉👉👉Only 10% of the sales success is the words.
CHILL!
Start with the templates in the Campaign Starter Kit (if you're doing Beamer style campaigns)...
And guess how you fill in the template?
First with what your PARTNER tells you.
And THEN...
You continue to fill it in...
➡️With what your market tells you when you ASK THEM!⬅️
If YOU are shitting your britches to come up with the words...
Welcome to White Knuckle Money Town.
I do NOT suggest you visit! 😀
💊💊💊That's the 60/30/10 Chill Pill 💊💊💊
When you start to feel campaign stress coming on, remember you've got a supply of them in the medicine cabinet.
Take one.
Repeat as needed.
Don't let it lead to a panic attack! ❤️
This shit is fun AF when you're doped up!
The money kicks ass too!
Rooting For Ya,
Travis
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The 60/30/10 Chill Pill 💊
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