Don't try and get control of PRAHDUKT unless you have control of distribution.
Don't look at a book, group, list, or any asset and ask, "What prahdukt should I promote here?"
PRAHDUKTS don't pull out wallets.
PEOPLE pull out wallets.
People don't pull out wallets for PRAHDUKTS.
People pull out wallets when they have a problem that is more costly to keep than to get rid of by swiping their credit card.
So...
When you're studying a parade or marketplace...
FIND OUT what problem do they have NOW?
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The next day after someone solves an old problem...
They get a brand new one.
...but only 100% of the time!
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If I have a book about how to CONVERT traffic...
If I've done my job right...
They will be EXCITED about their new skill of converting traffic...
But...
NOW...
They've got a new challenge/problem.
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What's the new challenge? Comment below.
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If you UNDERSTAND their new challenge/problem...
The "prahdukt" will often make itself clear.
Now if you're thinking two moves ahead...
And know what the next challenge will be after that "prahdukt"...
You can play chess instead of checkers, put them on a list and sell them solutions to many problems for years.
Rooting For Ya,
Travis
PS Everyone gets "intellectually" that we don't want to focus on prahdukt, it's in practice we forget prahdukt don't buy shit...people do. As Ronin we must practice and habituate ourselves to study people, marketplaces and listen for the challenges people have BUT can't find an answer or solution...or at the very least...make that solution more convenient, faster, more certain and with less risk.